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Total Package The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers

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ISBN-10: 0316365467

ISBN-13: 9780316365468

Edition: 1998

Authors: Thomas Hine

List price: $18.99
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Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
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Book details

List price: $18.99
Copyright year: 1998
Publisher: Little Brown & Company
Publication date: 8/25/1997
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 1.012
Language: English

Foreword
What's in a package
Holding magic
Trusting the package
The grocer couldn't help it
Serve yourself
A world of packages
The art of the package
Seeing and believing
Empties
Afterword
Sources and further reading
Acknowledgments
Index