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Tipping Point How Little Things Can Make a Big Difference

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ISBN-10: 0316316962

ISBN-13: 9780316316965

Edition: 2000

Authors: Malcolm Gladwell

List price: $30.00
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Book details

List price: $30.00
Copyright year: 2000
Publisher: Little Brown & Company
Publication date: 3/1/2000
Binding: Hardcover
Pages: 288
Size: 5.75" wide x 8.35" long x 1.30" tall
Weight: 1.034

Malcolm Gladwell, non-fiction writer and journalist, was born in England on Sept 3, 1963. He was raised in rural Ontario and graduated from the University of Toronto, Trinity College, with a degree in History. Gladwell was previously a business and science reporter for the Washington Post and is currently a staff writer with the New Yorker magazine. He is well-known for his many New York Times bestselling books: Blink, The Tipping Point, Outliers, What the Dog Saw, and David and Goliath. His writing is often a product of sociology and psychology with implications for the social sciences and business. Gladwell became a successful public speaker after writing his bestselling books. In 2005,…    

Introduction
The Three Rules of Epidemics
The Law of the Few: Connectors, Mavens, and Salesmen
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime
The Power of Context (Part Two): The Magic Number One Hundred and Fifty
Case Study: Rumors, Sneakers, and the Power of Translation
Case Study Suicide, Smoking, and the Search for the Unsticky Cigarette
Conclusion: Focus, Test, and Believe
Endnotes
Acknow ledgments
Index