Managerial Economics : Applications, Strategy and Tactics

Name: Managerial Economics : Applications, Strategy and Tactics
Price: 11.55 USD
Availability: InStock
ISBN: 9780314064332

ISBN-10: 0314064338

ISBN-13: 9780314064332

Edition: 7th 1996

Authors: James R. McGuigan, R. Charles Moyer, Frederick H. Harris

List price: $67.00

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Description:

Comprehensive coverage of applied economics at an easily-understandable level. The text combines a strong foundation in microeconomic theory with an analytical, applied emphasis. The shareholder wealth maximization theme is integrated throughout the text, providing an integrated theme that is consistent with optimal resource allocation decisions. Since managerial economics is an applied branch of economics, the major emphasis of this text is to provide the theory and tools essential to the analysis and solution of those problems which have significant economic consequences, both for the firm and society at large.

Book details

List price: $67.00
Edition: 7th
Copyright year: 1996
Publisher: West Publishing Company, College & School Division
Binding: Paperback
Pages: 700
Language: English

Preface
Introduction
Introduction and Goals of the Firm	p. 2
Fundamental Economic Concepts	p. 24
Optimization Techniques	p. 44
Appendix 3A Constrained Optimization and Lagrangian Multiplier Techniques	p. 67
Demand and Forecasting
Theory of Demand	p. 72
Appendix 4A Indifference Curve Analysis of Demand	p. 113
Applications of Demand Theory	p. 122
Appendix 5A Nonlinear Regression Models	p. 173
Business and Economic Forecasting	p. 178
Appendix 6A Forecasting with Input-Output Analysis	p. 217
Appendix 6B Forecasting with Vector Autoregressions	p. 227
Production and Cost
Theory of Production	p. 234
Appendix 7A Maximization of Production Output Subject to a Cost Constraint	p. 279
Theory of Cost	p. 282
Appendix 8A The Cobb-Douglas Production Function and the Long-Run Cost Function	p. 313
Applications of Cost Theory	p. 318
Appendix 9A The Learning Curve	p. 352
Linear-Programming Applications	p. 358
Appendix 10A Production and Linear Programming	p. 386
Pricing and Output Decisions
Price and Output Determination: Pure and Monopolistic Competition	p. 394
Price and Output Determination: Monopoly	p. 424
Price and Output Determination: Oligopoly	p. 452
Further Topics in Pricing	p. 484
Appendix 14A Yield Management	p. 530
Government Regulation	p. 538
Appendix 15A Economic Externalities and Market Failure	p. 570
Long-Term Investment Decisions and Risk Management
Long-Term Investment Analysis	p. 582
Risk Analysis	p. 622
Appendix A The Time Value of Money	p. A1
Appendix B Tables	p. B1
Appendix C Documentation for ForeProfit	p. C1
Check Answers to Selected End-of-Chapter Exercises	p. C8
Index to Glossary	p. C12
Index	p. D1
Table of Contents provided by Blackwell. All Rights Reserved.