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Managerial Economics : Applications, Strategy and Tactics

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ISBN-10: 0314064338

ISBN-13: 9780314064332

Edition: 7th 1996

Authors: James R. McGuigan, R. Charles Moyer, Frederick H. Harris

List price: $67.00
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Comprehensive coverage of applied economics at an easily-understandable level. The text combines a strong foundation in microeconomic theory with an analytical, applied emphasis. The shareholder wealth maximization theme is integrated throughout the text, providing an integrated theme that is consistent with optimal resource allocation decisions. Since managerial economics is an applied branch of economics, the major emphasis of this text is to provide the theory and tools essential to the analysis and solution of those problems which have significant economic consequences, both for the firm and society at large.
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Book details

List price: $67.00
Edition: 7th
Copyright year: 1996
Publisher: West Publishing Company, College & School Division
Binding: Paperback
Pages: 700
Language: English

Introduction and Goals of the Firmp. 2
Fundamental Economic Conceptsp. 24
Optimization Techniquesp. 44
Appendix 3A Constrained Optimization and Lagrangian Multiplier Techniquesp. 67
Demand and Forecasting
Theory of Demandp. 72
Appendix 4A Indifference Curve Analysis of Demandp. 113
Applications of Demand Theoryp. 122
Appendix 5A Nonlinear Regression Modelsp. 173
Business and Economic Forecastingp. 178
Appendix 6A Forecasting with Input-Output Analysisp. 217
Appendix 6B Forecasting with Vector Autoregressionsp. 227
Production and Cost
Theory of Productionp. 234
Appendix 7A Maximization of Production Output Subject to a Cost Constraintp. 279
Theory of Costp. 282
Appendix 8A The Cobb-Douglas Production Function and the Long-Run Cost Functionp. 313
Applications of Cost Theoryp. 318
Appendix 9A The Learning Curvep. 352
Linear-Programming Applicationsp. 358
Appendix 10A Production and Linear Programmingp. 386
Pricing and Output Decisions
Price and Output Determination: Pure and Monopolistic Competitionp. 394
Price and Output Determination: Monopolyp. 424
Price and Output Determination: Oligopolyp. 452
Further Topics in Pricingp. 484
Appendix 14A Yield Managementp. 530
Government Regulationp. 538
Appendix 15A Economic Externalities and Market Failurep. 570
Long-Term Investment Decisions and Risk Management
Long-Term Investment Analysisp. 582
Risk Analysisp. 622
Appendix A The Time Value of Moneyp. A1
Appendix B Tablesp. B1
Appendix C Documentation for ForeProfitp. C1
Check Answers to Selected End-of-Chapter Exercisesp. C8
Index to Glossaryp. C12
Indexp. D1
Table of Contents provided by Blackwell. All Rights Reserved.