Preface | p. x |
Building Competitive Advantage | p. 1 |
The Strategic Management Process | p. 3 |
Strategic Snapshot: Evolution of the Restaurant Industry | p. 4 |
Introduction | p. 8 |
The Strategy Concept | p. 10 |
The Basis of Strategy | p. 11 |
The Strategic Management Process | p. 12 |
Business and Corporate Strategies | p. 14 |
Strategic Imperatives | p. 15 |
The Role of Strategic Competencies in Crafting an Effective Strategy | p. 18 |
Vision Competency: Determining and Setting Strategic Goals | p. 19 |
Value Creation Competency: Defining What We Do Best | p. 21 |
Planning and Administration: Getting Everything to Fit | p. 21 |
Planning and Administration: Charles Schwab | p. 22 |
Global Awareness Competency: Competing in a Smaller World | p. 23 |
Competing in Global Markets: Philips Electronics | p. 24 |
Leveraging Technology Competency: Staying on the Cutting Edge | p. 25 |
Leveraging Technology: Innovation at Sony | p. 26 |
Stakeholder Competency: What Decision Criteria Are Used? | p. 27 |
Balancing Stakeholders: IBM and Job Creation | p. 29 |
Responsibility for Strategic Management | p. 30 |
Who Are Strategic Managers? | p. 30 |
Characteristics of Strategic Decisions | p. 31 |
Difficulties in Reconciling Stakeholders' Needs | p. 33 |
Why Study Strategy? | p. 35 |
Candidate Seeking Employment | p. 35 |
Employee or Manager | p. 35 |
Summary | p. 36 |
Endnotes | p. 37 |
Assessing Industry Attractiveness and the Competitive Environment | p. 39 |
Strategic Snapshot: The Personal Computer Industry in 2004 | p. 40 |
Introduction | p. 45 |
The Macroenvironment | p. 46 |
The Demographic Environment | p. 46 |
The Political Environment | p. 48 |
The Social/Cultural Environment | p. 50 |
Technological Developments | p. 51 |
The Global Environment | p. 52 |
Balancing Stakeholders: The Outsourcing Wave | p. 53 |
Assessing the Impact of the General Environment | p. 55 |
The Competitive Environment | p. 56 |
The Five Forces Model of Industry Attractiveness | p. 56 |
Threat of New Entrants | p. 57 |
Bargaining Power of Buyers | p. 60 |
Planning and Administration: Agile Supply Chains | p. 62 |
Bargaining Power of Suppliers | p. 63 |
The Nature of Rivalry in the Industry | p. 64 |
Threat of Substitutes | p. 66 |
Strategic Groups and the Industry Environment | p. 67 |
Defining the Strategic Group | p. 68 |
Strategic Groups in the Personal Computer Industry | p. 68 |
Implications of Strategic Group Analysis | p. 71 |
Strategic Application of Five Forces Analysis to the Personal Computer Industry | p. 73 |
New Entrants | p. 73 |
Direct Competitors | p. 73 |
Buyers | p. 74 |
Suppliers | p. 74 |
Substitutes | p. 74 |
Alternative Ways to Examine Industry Structure and Dynamics | p. 75 |
Techniques to Monitor the Environment | p. 77 |
Ethical Dimensions | p. 77 |
Legal Requirements | p. 78 |
Long-Run Consequences | p. 78 |
Summary | p. 78 |
Exercises and Discussion Questions | p. 79 |
Endnotes | p. 79 |
Matching Firm Capabilities with Opportunities | p. 83 |
Strategy Snapshot 1: Pizza Hut and Domino's Pizza | p. 84 |
Strategic Snapshot 2: General Motors Corporation | p. 85 |
Introduction | p. 87 |
The Value Chain | p. 87 |
Primary Activities | p. 89 |
Support Activities | p. 94 |
Pizza Industry Value Chain | p. 96 |
Primary Activities | p. 97 |
Support Activities | p. 97 |
Automobile Industry Value Chain | p. 97 |
Primary Activities | p. 97 |
Support Activities | p. 98 |
The Value Chain as Part of a Business System | p. 99 |
Pizza Hut | p. 99 |
Domino's Pizza | p. 100 |
General Motors | p. 101 |
Capability Drivers | p. 103 |
First-Mover Status | p. 103 |
Scale of Operation | p. 105 |
Planning and Administration: Samsung Electronics | p. 107 |
Experience | p. 108 |
Creating Distinctive Value: Toyota Motor of Japan | p. 109 |
Interrelationships | p. 111 |
Assessing Competitive Advantage | p. 112 |
First-Mover Advantages | p. 112 |
Scale and Experience Advantages | p. 114 |
The Growth of the Internet and Competitive Advantage | p. 116 |
Compressing the Value Chain | p. 116 |
Building Extended, Internet-Driven Supply Chains | p. 117 |
Competitive Dynamics and the Internet | p. 117 |
Diagnosing Pizza Hut's Capabilities | p. 118 |
First-Mover Advantages | p. 118 |
Scale Advantages | p. 119 |
Experience Benefits | p. 120 |
Interrelationships | p. 120 |
Achilles' Heel of Established Firms | p. 120 |
Assessing the Financial Position of Competitors | p. 122 |
Ethical Issues | p. 123 |
Examining Competitors' Products | p. 123 |
Questioning Competitors' Employees | p. 123 |
Using Consultants | p. 124 |
Engaging in Industrial Espionage | p. 124 |
"Pirating" Employees | p. 124 |
Conclusion | p. 125 |
Summary | p. 125 |
Exercises and Discussion Questions | p. 126 |
Endnotes | p. 126 |
Building Competitive Advantage through Distinction | p. 131 |
Strategic Snapshot: Nordstrom, Inc. | p. 132 |
Introduction | p. 135 |
Routes to Building Competitive Advantage | p. 135 |
Low-Cost Leadership Strategies | p. 136 |
Building a Low-Cost Advantage | p. 137 |
A Vision of Industry Dominance: Nike | p. 140 |
Benefits and Costs of Low-Cost Leadership Strategies | p. 141 |
Differentiation Strategies | p. 144 |
Building a Differentiation-Based Advantage | p. 145 |
Benefits and Costs of Differentiation Strategies | p. 150 |
Focus Strategies | p. 152 |
Building a Focus-Based Advantage | p. 153 |
Benefits and Costs of Focus Strategies | p. 155 |
Strategic Application to Nordstrom | p. 157 |
An Emerging View of Strategy: Mass Customization for Best Value | p. 158 |
Advanced Manufacturing Technology | p. 159 |
Modular Product Designs | p. 160 |
Internet-Driven Distribution Systems | p. 162 |
New Market Segmentation Techniques | p. 162 |
The Internet's Impact on Cost and Responsiveness to Customer Needs | p. 163 |
Wide Product Selection | p. 163 |
Well-Understood Products | p. 163 |
Fluctuating Product Availability | p. 164 |
Leveraging Technology: Reinventing Amazon.com | p. 165 |
Strategy and Competitive Advantage over the Life Cycle | p. 166 |
Introductory Stage | p. 168 |
Growth Stage | p. 170 |
Mature Stage | p. 171 |
Decline Stage | p. 172 |
Life Cycle Dynamics and Competitive Advantage | p. 173 |
Ethical Dimension | p. 174 |
Worthy Need | p. 174 |
Safe Product | p. 175 |
Ample Information | p. 175 |
Summary | p. 176 |
Exercises and Discussion Questions | p. 177 |
Endnotes | p. 177 |
Responding to Shifts in Competitive Advantage | p. 185 |
Delivery of Online Music | p. 186 |
Eastman Kodak and Digital Photography | p. 191 |
Introduction | p. 194 |
New Developments Affecting Competitive Advantage | p. 194 |
New Technology | p. 195 |
New Distribution Channels | p. 196 |
Economic Shifts | p. 199 |
Changes in Related or Neighboring Industries | p. 199 |
Changes in Government Regulation | p. 200 |
Response Options | p. 201 |
Prospecting | p. 201 |
Planning and Administration: Prospecting at Texas Instruments | p. 203 |
Defending | p. 204 |
Harvesting | p. 205 |
Generic Change Situations | p. 206 |
Magnitude of Threat | p. 206 |
Ability to Adjust | p. 207 |
Common Change Situations | p. 208 |
Uncertainty | p. 213 |
Impact of Environmental Development | p. 213 |
Ability to Adjust | p. 215 |
Creating Distinctive Value: Whole Foods Market | p. 216 |
Future Scenarios and Applications-Distributing Films on the Internet | p. 217 |
Shareholder Considerations and Dilemmas | p. 218 |
Risk Preference | p. 219 |
Return Preference | p. 219 |
Summary | p. 220 |
Exercises and Discussion Questions | p. 220 |
Endnotes | p. 221 |
Extending Competitive Advantage | p. 227 |
Corporate Strategy: Leveraging Resources | p. 229 |
Strategic Snapshot: The Kellogg Company | p. 230 |
Introduction | p. 233 |
The Concept of Resources in Corporate Strategy | p. 234 |
Alternative Routes of Corporate Strategy | p. 235 |
New Stages | p. 235 |
New Businesses and Industries | p. 236 |
A New Corporate Vision: Transforming DuPont | p. 237 |
Broad Types of Corporate Strategies | p. 238 |
Vertical Integration | p. 238 |
Related Diversification | p. 240 |
Unrelated Diversification | p. 243 |
Corporate Strategies Compared | p. 246 |
More Attractive Terrain | p. 247 |
Growth | p. 247 |
Profitability | p. 248 |
Stability | p. 249 |
Access to Resources | p. 249 |
Scarce Assets | p. 249 |
Technologies | p. 250 |
Creating Distinctive Value: The 3M Company | p. 251 |
Expertise | p. 252 |
Sharing Activities | p. 254 |
Costs of Diversification | p. 255 |
Cost of Ignorance | p. 255 |
Cost of Neglect | p. 256 |
Costs of Cooperation | p. 257 |
Maximizing Benefits, Minimizing Costs | p. 259 |
Achieving Powerful Diversification Benefits | p. 260 |
Limiting Diversification Costs | p. 262 |
Alternatives to Diversification: Corporate Restructurings | p. 264 |
Selective Focus | p. 265 |
Divestitures and Spin-offs | p. 266 |
Strategic Application to Kellogg | p. 269 |
Summary | p. 271 |
Exercises and Discussion Questions | p. 272 |
Endnotes | p. 272 |
Global Strategy: Harnessing New Markets | p. 285 |
Strategic Snapshot: Building Global Capabilities at Nokia | p. 286 |
Introduction | p. 289 |
Environmental Factors That Accelerate Globalization | p. 289 |
Narrowing of Demand Characteristics Across Markets | p. 290 |
Escalating Costs of Research and Development | p. 292 |
Rising Economies of Scale and Cost Pressures | p. 292 |
Role of Government Policy | p. 293 |
Creating Distinctive Value: China's TCL | p. 294 |
Change in Factor Costs Around the World | p. 297 |
Leveraging Technology: Using Advanced Technology to Keep It Made in the U.S.A. | p. 299 |
Rise of New Distribution Channels | p. 300 |
Overall Reduction in Transportation, Communication, and Storage Costs | p. 300 |
Strategies for Global Expansion | p. 302 |
Global Strategy | p. 303 |
Multidomestic Strategy | p. 309 |
Benefits of Global Expansion | p. 314 |
Market Growth and Expansion | p. 315 |
Recovery of Investment Costs | p. 316 |
Creation of a Strong Image | p. 316 |
Accelerated Learning | p. 317 |
Costs of Globalization | p. 317 |
Cost of Strategic Leverage | p. 319 |
Loss of Flexibility | p. 320 |
Costs of Cooperation | p. 321 |
Balancing Global and Multidomestic Approaches | p. 322 |
Automobiles: Combining Global Scale with Local Response | p. 323 |
Personal Care Products: Matching Local Response to Global Development | p. 325 |
Strategic Application to Nokia | p. 326 |
Ethical Dimensions | p. 327 |
Summary | p. 330 |
Exercises and Discussion Questions | p. 330 |
Endnotes | p. 331 |
Strategic Alliances: Partnering for Advantage | p. 337 |
IBM's Microelectronics Alliance Strategy | p. 338 |
The Global Airline Industry | p. 342 |
Introduction | p. 347 |
Key Strategic Alliance Objectives | p. 347 |
New Market Entry | p. 348 |
Vertical Integration | p. 349 |
Shaping Industry Evolution | p. 350 |
Learning and Applying New Technologies | p. 352 |
Rounding Out the Product Line | p. 354 |
Creating Distinctive Value: GE Honda Aero Engines | p. 355 |
Types and Benefits of Strategic Alliances | p. 356 |
Simple, Arms-Length Relationships | p. 358 |
Highly Coordinated Alliances | p. 359 |
Tightly Integrated Alliances | p. 364 |
Risks and Costs of Strategic Alliances | p. 367 |
Rising Incompatibility of Partners | p. 367 |
Risk of Knowledge/Skill Drain | p. 368 |
Risk of Dependence | p. 369 |
Costs of Alliance Control and Operations | p. 371 |
Balancing Cooperation and Competition | p. 374 |
Understand the Firm's Knowledge and Skill Base | p. 375 |
Choose Complementary Partners | p. 376 |
Keep Alliance Personnel Long Term | p. 377 |
Planning and Administration: Fuji Xerox | p. 377 |
Ethical Dimension | p. 378 |
Cooperation and Competition in Alliances | p. 379 |
Alliance Personnel Issues | p. 379 |
Summary | p. 380 |
Exercises and Discussion Questions | p. 381 |
Endnotes | p. 381 |
Organizing for Sustainable Advantage | p. 389 |
Designing Organizations for Advantage | p. 391 |
Strategic Snapshot: Cisco Systems | p. 392 |
The Key Role of Strategic Implementation | p. 395 |
A Framework for Designing Organizational Structure | p. 395 |
Basic Ingredients of Organizational Structure | p. 396 |
Specialization | p. 396 |
Standardization | p. 397 |
Centralization | p. 398 |
Planning and Administration: The Home Depot | p. 398 |
Broad Forms of Organizational Structure | p. 399 |
Functional Structures | p. 400 |
Product Divisions | p. 402 |
Geographic Division Structures | p. 407 |
Matrix Structures | p. 409 |
Special Organizational Structures for Global Operations | p. 412 |
Building Global Businesses: Organizational Realignment at Procter & Gamble | p. 415 |
Balancing Flexibility and Stability: Moving to a Networked Organization | p. 416 |
Semipermeable Boundaries | p. 418 |
Reliance on External Alliances | p. 419 |
Organizational Focus on Core Processes and Technologies | p. 419 |
Moving to a Virtual Organization | p. 420 |
High Specialization of Knowledge | p. 421 |
Rapid Assembly/Disassembly of Project Teams | p. 422 |
Ability to Interconnect Quickly with Other Firms | p. 424 |
Strategic Application to Cisco Systems | p. 425 |
No Single Structure Is Perfect | p. 426 |
An Overview of Organizational Structure | p. 428 |
Summary | p. 429 |
Exercises and Discussion Questions | p. 430 |
Endnotes | p. 430 |
Organizing and Learning to Sustain Advantage | p. 437 |
Strategic Snapshot: The Transformation of General Electric | p. 438 |
Organization Design Practices | p. 442 |
Reward and Performance Measurement Systems | p. 443 |
Hierarchy-Based Systems | p. 443 |
Performance-Based Systems | p. 445 |
Performance Measurement at the Corporate Level | p. 447 |
Shared Values and Corporate Culture | p. 448 |
Balancing Stakeholders: Cultural Change at Southwest Airlines | p. 449 |
Characteristics of Shared Values That Define Culture | p. 450 |
Creating a Unifying Corporate Vision: Johnson & Johnson | p. 452 |
Methods of Transmitting Shared Values | p. 453 |
Corporate Culture and Strategy Implementation | p. 454 |
Building the Learning Organization | p. 458 |
Frequent Rotation of Managers | p. 459 |
Continual Training of Personnel | p. 460 |
Decentralization of Decision Making | p. 460 |
Encouragement of Multiple Experiments | p. 461 |
High Tolerance for Failure | p. 461 |
Openness and Diversity of Viewpoints | p. 462 |
Implementing Change in Static Organizations | p. 463 |
Resistance to Change in Static Organizations | p. 465 |
Lack of Awareness | p. 466 |
Lack of Interest | p. 466 |
Incompatibility with Cherished Values | p. 466 |
Fear of Cannibalization | p. 467 |
Fear of Personal Loss | p. 467 |
Change Steps | p. 468 |
Sense the Need for Strategic Change | p. 469 |
Build Awareness of Need to Change and Learn | p. 469 |
Foster Debate | p. 470 |
Create Consensus | p. 470 |
Assign Responsibility | p. 471 |
Allocate Resources | p. 471 |
Embracing Change as a Way of Life | p. 472 |
Summary | p. 473 |
Exercises and Discussion Questions | p. 473 |
Endnotes | p. 474 |
Corporate Governance | p. 481 |
Corporate Governance: Instilling Long-Term Value | p. 483 |
Strategic Snapshot: Morrison Knudsen | p. 484 |
Introduction | p. 486 |
The Board of Directors | p. 487 |
Why Directors Often Neglect Shareholder Interests | p. 487 |
Time Constraints | p. 488 |
CEO Factors | p. 488 |
Weak Shareholder Power | p. 489 |
Early Forces of Change | p. 489 |
Public Criticism | p. 490 |
Rising Director Liability | p. 490 |
Increased Institutional Ownership | p. 490 |
Prospect for Corporate Takeover | p. 491 |
Catastrophic Corporate Failures | p. 492 |
The Sarbanes-Oxley Act of 2002 | p. 493 |
Leveraging Technology: Complying with Sarbanes-Oxley | p. 496 |
Recent Trends in Board Operation | p. 496 |
Smaller Board Size | p. 497 |
Greater Board Independence with Outside Directors | p. 497 |
Greater Education and Involvement of Board Members | p. 498 |
Strategic Vision: Board Reform at General Electric | p. 499 |
Greater Diversity Among Directors | p. 500 |
Agenda for the Future | p. 500 |
Multiple Board Responsibilities | p. 500 |
Interlocking Relationships | p. 501 |
CEO Presence on the Board | p. 501 |
CEO/Chairperson Combination | p. 501 |
Director Share Holdings | p. 502 |
Corporate Governance Issues in Other Nations | p. 502 |
Summary | p. 504 |
Endnotes | p. 504 |
Glossary | p. 507 |
Name Index | p. 515 |
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