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Student Learning Guide - Effective Market

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ISBN-10: 0314052569

ISBN-13: 9780314052568

Edition: 1st 1995

Authors: William G. Zikmund

List price: $38.95
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Book details

List price: $38.95
Edition: 1st
Copyright year: 1995
Publisher: Cengage South-Western
Publication date: 11/3/1994
Binding: Paperback
Weight: 2.024
Language: English

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals,…