Yahoo! Style Guide The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
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Description: Is it Web site, website, or web site? What's the best on-screen placement for a top story? How can I better know my site's audience? The rapid growth of the Web has meant having to rely on style guides that are intended for print publishing, such as The Chicago Manual of Style, Strunk and White's The Elements of Style, or The Associated Press Stylebook, but these excellent guides do not address writing for the Internet. The Yahoo! Style Guide does. Writers and programmers at Yahoo!, faced with a lack of industry guidance fifteen years ago, began cobbling together a set of guidelines for Web writing. The seeds of The Yahoo! Style Guide were planted with their first in-house reference guide, and Yahoo! content creators have built and added to the guide ever since, making it the go-to manual inside Yahoo!. Polished and expanded for its public debut, this resource will cover the basics of grammar and punctuation as well as Web-specific ways to perfect a site, such as: '¢ Identifying the audience and making the site accessible to everyone '¢ Constructing clear and compelling copy '¢ Developing a site's unique voice '¢ Streamlining text for mobile devices '¢ Optimizing Web pages to increase the chances of appearing in search results '¢ Streamlining text so that people can read your pages at Internet speed. The Yahoo! Style Guide will help anyone who writes, edits, or designs for the Internet accomplish their work with clarity and precision.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.99
Copyright year: 2010
Publisher: St. Martin's Press
Publication date: 7/6/2010
Size: 7.50" wide x 9.00" long x 1.50" tall
<b>Chris Barr </b>is senior editorial director of Yahoo!'s editorial department and has led work on <i>The Yahoo! Style Guide</i>.
|Write for an Online Audience|
|Write for the Web|
|Identify Your Audience|
|Define Your Voice|
|Construct Clear, Compelling Copy|
|Speak to Your Entire Audience|
|Be Inclusive, Write for the World|
|Make Your Site Accessible to|
|Write UI Text, Email, and Mobile-Friendly Content|
|Write Clear User-Interface Text|
|Write Engaging Email and Newsletters|
|Streamline Text for Mobile Devices|
|Manage the Mechanics|
|Treat Abbreviations, Capitalization, and Titles Consistently|
|Apply a Consistent Style for Numbers|
|Clean Up Your Copy|
|Shorten and Strengthen Sentences|
|Avoid Common Pitfalls in Word Choice, Grammar, and Spelling|
|Proofread and Test Before You Publish|
|Get Familiar with Basic Webpage Coding|
|Optimize Your Site for Search Engines|
|Understand the Basics of U.S. Law for Online Content|
|Keep a Word List|
|Exercise Answer Keys|