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| Preface | |
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| Politics Is Communication | |
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| Campaigning During the Iraq War | |
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| Politics and Political Power | |
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| The Role of Communication | |
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| The U.S. Presidency | |
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| The Outline for This Book | |
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| My Goals for This Book | |
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| The Long Campaign | |
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| The Role of Political Parties | |
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| The Role of Special Interest and Lobbying Groups | |
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| Gender Politics | |
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| An Expanded Role for Political Consultants | |
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| Mass-Mediated Politics | |
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| Political Socialization | |
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| The Role of the Family | |
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| Schools and Civic Education | |
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| The Relationship of Church and State | |
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| The Mass Media | |
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| The Agenda-Setting Function of the Press | |
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| The Formation of Ideology | |
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| Crafting Political Images | |
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| Creating an Image | |
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| Dimensions of Image | |
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| The Power of Public Discourse | |
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| How the News Media Shape Political Campaigns | |
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| The Primary Sources of Political News | |
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| The Agenda-Setting Function of the News Media | |
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| The Campaign News Environment | |
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| The Content of Campaign News | |
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| Planting Seeds of Cynicism and Doubt | |
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| Political Advertising | |
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| Parades, Banners, and Buttons | |
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| Newspaper Display Advertisements | |
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| The Advent of Radio | |
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| The Television Campaign | |
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| Direct Mail Advertising | |
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| Telephone Advertising | |
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| Advertising Strategies | |
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| What Political Advertising Can Achieve | |
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| Negative Attack-Style Advertisements | |
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| The Consequences of Negative Advertising | |
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| Telling the People What They Want to Hear: The Importance of Public Opinion Polls | |
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| The History of Political Polling | |
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| The Polls and Campaign Strategy | |
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| Let the Consumer Beware | |
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| Conducting the Polls | |
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| Interpreting and Reporting the Results | |
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| The Costs of Anonymity | |
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| The Mandate of Public Opinion | |
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| The Impact of New Communications Technologies on Political Campaigns | |
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| The Internet | |
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| The Internet and Political Campaigns | |
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| Accessing News Online | |
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| Cyberspace and the Public Sphere | |
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| Televised Campaign Debates | |
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| Are Televised Debates "Real" Debates? | |
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| The Effects of Debates on Voter Knowledge and Voting Behavior | |
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| The "Spin" | |
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| The "Appearance of Rationality" | |
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| Financing Campaigns: The Relationship Between Money and Politics | |
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| Campaign Contribution Controversies in Recent Campaigns | |
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| The Bipartisan Campaign Reform Act of 2002 | |
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| Politics As Usual | |
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| Only the Wealthy Need Apply | |
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| Campaign Finance Reform | |
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| Campaigning and Governing | |
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| Campaigns Breed Cynicism | |
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| Contemporary Political Practices May Result in Flawed Policy Making | |
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| Divisive Political Discourse Undermines Attempts to Achieve National Unity | |
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| Lobbyists and Special Interest Governance | |
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| The Politics of Character and the Search for Scandal | |
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| The Legacy of the Politics of Scandal | |
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| Conclusion | |
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| The Crisis in American Democracy | |
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| Political Cynicism Is Common | |
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| The Causes of Political Cynicism | |
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| Liberty, Civility, and Trust | |
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| Reinventing Politics in America | |
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| Finding Your Voice | |
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| Suggested Political Reforms | |
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| Conclusion | |
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| Works Cited | |
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| Index | |