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| Preface for Instructors | |
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| Introduction: Popular Signs: Or Everything You've Always Known About American Culture (But Nobody Asked) | |
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| Portfolio: Images from the History of Popular Culture | |
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| Writing About Popular Culture | |
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| A Stand Against Wikipedia | |
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| Judging Quality on the InternetCiting Sources | |
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| Consuming Passions: The Culture of American Consumption | |
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| The More FactorPaired Readings | |
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| Understanding Shopping | |
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| The Science of Shopping | |
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| The Signs of Shopping | |
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| Credit Card Barbie [photograph] | |
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| What's in a Package | |
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| The Semiotics of Home Decor | |
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| Pottermania: the Marketing Behind the Magic | |
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| Frumpy or Chic? Tweed or Kente? Sometimes the Clothes Make the | |
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| "'Careful, You May Run Out of Planet'": SUVs and the Exploitation of the American Myth | |
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| Revolution Is U. S. | |
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| Commodify Your Dissent | |
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| Brought to You B(u)y | |
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| The Signs of Advertising | |
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| The Parable of the Democracy of Goods | |
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| When You Come Home [advertisement] | |
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| Paired Readings: Creating Consumers | |
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| What We Are to Advertisers | |
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| If You Have a "Buy Button" in Your Brain, What Pushes It? | |
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| Men’s Men and Women’s Women | |
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| Dove's "Real Beauty" Backlash | |
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| Metrosexuals Come Out | |
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| Kid Kustomers | |
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| Sex, Lies, and Advertising | |
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| Portfolio of Advertisements | |
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| Jeep Compass | |
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| American Egg Board | |
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| Phoenix Wealth Management | |
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| Tourism | |
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| Honda Pilot | |
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| Video Dreams: Television, Music and Culture | |
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| Voting Democracy off the Island: Reality TV and the Republican Ethos"You’re Fired" [photograph] | |
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| A Moral Never-Never Land: Identifying with | |
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| tPaired Readings: Animating Attitude | |
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| The Simpsons, Hyper-Irony, and the Meaning of Life | |
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| South Parkand the Open Society | |
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| Fox News Attempts to Get Funny | |
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| Signs of Intelligent Life on TVAndre Mayer | |
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| The New Sexual Stone Age"Marissa Connolly | |
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| Homosexuality on Television | |
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| The Heterosexualization ofWill and Grace | |
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| Dead? 'Hip-hop culture has been murdered' | |
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| The Hollywood Sign | |
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| The Signs of American Film | |
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| Paired Readings: Inventing Heroes | |
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| The Thematic Paradigm | |
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| Superhero Worship | |
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| Creating the Myth | |
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| Trailer Rhetoric | |
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| So You Wanna Be a Gangsta? | |
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| Asian Women in Film: No Joy, No Luck | |
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| High-School Confidential: Notes On Teen Movies | |
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| Movie Fantasy vs. Classroom Reality | |
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| Class and Virtue | |
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| Forrest Gump: A Subversive Movie | |
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| The Postmorbid Condition | |
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| Reservoir Dogs[movie poster] | |
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