Essential Guide to Rhetoric

Name: Essential Guide to Rhetoric
Price: 3.47 USD
Availability: InStock
ISBN: 9780312472399

ISBN-10: 0312472390

ISBN-13: 9780312472399

Edition: 2008

Authors: William M. Keith, Christian O. Lundberg

List price: $13.99

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Description:

Professors and scholars William Keith and Christian Lundberg believe that an understanding of rhetorical theory and its practical applications is a critical component of effective and competent communication. This is why their booklet The Essential Guide to Rhetoric provides an accessible and balanced overview of core historical and contemporary theories through concrete, relevant examples and jargon-free language, helping students move from concepts to action. Designed to complement a wide variety of courses, this guide offers instructors a flexible option wherever coverage of rhetoric is needed. Book jacket.

Book details

List price: $13.99
Copyright year: 2008
Publisher: Bedford/Saint Martin's
Publication date: 2/22/2008
Binding: Paperback
Pages: 96
Size: 6.30" wide x 8.96" long x 0.22" tall
Weight: 0.330
Language: English



Preface



Rhetoric in Theory



The Rhetorical Tradition


Defining Rhetoric


Rhetoric in Practice


The Origins of Rhetoric


Rhetoric in Ancient Greece


Rhetoric across the Ages


Rhetoric Today


Identity and Power


Visual and Material Symbols


The Public and Democracy



Rhetoric and the Audience


The Audience's Role


Classical Strategies for Thinking about Audiences


"Reading" an Audience


Timing


Are Audiences Made or Found?


From Audiences to Publics


Defining a Public Audience


Three Ways of Talking about Publics


Adapting to Audiences and Publics


What Is Adaptation?


How to Adapt


The Role of Language


Choosing Rhetorical Language


The Power of Language


Ethics, Audiences, and Publics



Situations and Speech Types


Aristotle's Three Types of Speeches


Cicero and the Speaker's Intent


Looking beyond Classifications


Lloyd Bitzer and the Rhetorical Situation


Michael McGee and the Cultural Context



Rhetoric in Action



Argument and Persuasion


Proofs: Ways of Being Persuasive


Logos


Ethos


Pathos


Topoi: Tools for Discovering Arguments


General Topoi


Special Topoi


Stock Issues


Presumption and Burden of Proof


Legal Stock Issues


Policy Stock Issues


Fallacies


Challenging Traditional Rhetoric


Kenneth Burke and a New Definition of Rhetoric


Burke and Identification



Organization


Organizational Patterns


Parts of a Speech


Sample Speech



Style


Figures


Antithesis


Repetition


Progression (Klimax)


Other Figures


Tropes


Metonymy


Synecdoche


Metaphor


Why Tropes Matter



Rhetoric in Contemporary Life


Rhetoric and Public Speaking


Rhetoric and Online Communication


Ethos and Online Presentation


Online Organization


Rhetoric and Reasonable Politics


Glossary


Notes


Index