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Getting the Picture A Brief Guide to Understanding and Creating Visual Texts

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ISBN-10: 0312418507

ISBN-13: 9780312418502

Edition: N/A

Authors: Marcia F. Muth, Karla Saari Kitalong

List price: $9.99
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This handy illustrated booklet gives students critical tools for examining visual documents and creating their own. The first part offers basic guidelines for document design, and the second part helps students to read visual texts and think critically about them. Also included are helpful checklists and thought-provoking exercises for both document design and visual analysis.
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Book details

List price: $9.99
Publisher: Bedford/Saint Martin's
Publication date: 1/17/2004
Binding: Paperback
Pages: 64
Size: 6.25" wide x 9.25" long x 0.25" tall
Weight: 0.286
Language: English

Preface for Instructors
Introduction for Students
Strategies for Designing your Document
Understanding Four Basic Principles of Document Design
Know Your Readers
Satisfy Your Readers' Expectations
Consider Your Readers' Constraints
Remember Your Purpose
Creating an Effective Design for Your Document
Using a Prominent Element
Choosing Fonts
Serif or Sans Serif Fonts
Novelty Fonts
Preparing Lists
Bulleted List
Numbered List
Using White Space Strategically
College Papers
Using Headings and Alignment
Heading Levels
Heading Consistency
Heading Alignment
Using Repetition Purposefully
Using Color Effectively
Using Visuals to Reinforce Your Content
Adding Visuals
Crediting Sources
Arranging Visuals and Text in Your Document
Integration of Visuals and Text
Placement and Alignment of Visuals
Balance between Visuals and Text
For Group Work
Strategies for Understanding Visual Representations
Using Strategies for Visual Analysis
Level One: Seeing the Big Picture
Purpose and Audience
Prominent Element
Focal Point
Level Two: Observing the Characteristics of an Image
Cast of Characters
Story of the Image
Design and Arrangement
Selection of Elements
Relationship of Elements
Use of Space
Artistic Choices
Aesthetic Decisions
Function Decisions
Typeface Options
Level Three: Interpreting the Meaning of an Image
General Feeling or Mood
Sociological, Political, Economic, or Cultural Attitudes
Signs and Symbols
For Group Work
Purpose and Audience Checklist (Part 1)
Document Design Checklist
Purpose and Audience Checklist (Part 2)
Visual Analysis Checklist
Front pages of USA Today and the Wall Street Journal (with common features labeled)
The first page and Works Cited page of a student research paper in MLA format
Common features in magazine design
Design showing prominent elements
Space occupied by different typefaces
Sans serif heading used with serif body font
Identical text set in two fonts
The raisin-bread effect produced by too much boldface
Conventional r�©sum��