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| Preface for Instructors | |
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| Introduction for Students | |
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| Strategies for Designing your Document | |
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| Understanding Four Basic Principles of Document Design | |
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| Know Your Readers | |
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| Satisfy Your Readers' Expectations | |
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| Consider Your Readers' Constraints | |
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| Remember Your Purpose | |
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| Creating an Effective Design for Your Document | |
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| Using a Prominent Element | |
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| Choosing Fonts | |
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| Serif or Sans Serif Fonts | |
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| Novelty Fonts | |
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| Italics | |
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| Boldface | |
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| Preparing Lists | |
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| Bulleted List | |
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| Numbered List | |
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| Using White Space Strategically | |
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| College Papers | |
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| Visuals | |
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| Using Headings and Alignment | |
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| Heading Levels | |
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| Heading Consistency | |
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| Heading Alignment | |
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| Using Repetition Purposefully | |
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| Using Color Effectively | |
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| Using Visuals to Reinforce Your Content | |
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| Adding Visuals | |
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| Crediting Sources | |
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| Arranging Visuals and Text in Your Document | |
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| Integration of Visuals and Text | |
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| Placement and Alignment of Visuals | |
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| Balance between Visuals and Text | |
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| Exercises | |
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| For Group Work | |
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| Strategies for Understanding Visual Representations | |
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| Using Strategies for Visual Analysis | |
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| Level One: Seeing the Big Picture | |
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| Purpose and Audience | |
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| Prominent Element | |
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| Focal Point | |
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| Level Two: Observing the Characteristics of an Image | |
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| Cast of Characters | |
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| Objects | |
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| Figures | |
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| Story of the Image | |
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| Action | |
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| Background | |
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| Design and Arrangement | |
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| Selection of Elements | |
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| Relationship of Elements | |
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| Use of Space | |
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| Artistic Choices | |
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| Aesthetic Decisions | |
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| Function Decisions | |
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| Typeface Options | |
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| Level Three: Interpreting the Meaning of an Image | |
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| General Feeling or Mood | |
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| Sociological, Political, Economic, or Cultural Attitudes | |
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| Language | |
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| Signs and Symbols | |
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| Themes | |
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| Exercises | |
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| For Group Work | |
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| Checklists | |
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| Purpose and Audience Checklist (Part 1) | |
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| Document Design Checklist | |
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| Purpose and Audience Checklist (Part 2) | |
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| Visual Analysis Checklist | |
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| Figures | |
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| Front pages of USA Today and the Wall Street Journal (with common features labeled) | |
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| The first page and Works Cited page of a student research paper in MLA format | |
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| Common features in magazine design | |
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| Design showing prominent elements | |
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| Space occupied by different typefaces | |
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| Sans serif heading used with serif body font | |
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| Identical text set in two fonts | |
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| The raisin-bread effect produced by too much boldface | |
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| Conventional r�©sum�� | |