Business Writing What Works, What Won't

ISBN-10: 0312109482

ISBN-13: 9780312109486

Edition: 2001 (Revised)

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Do your business memos get the results you want?Do you panic when it's time to write your monthly sales report, or that deal-clinching letter to a potential client?If so, you're not alone.Many people who write on the job feel unsure about their skills, and wish there were simple guidelines for getting started and expressing themselves in winning ways.Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job.You'll find examples, cartoons, and anecdotes to illustrate what makes all types of business writing work.Newly updated, this edition includes tips for perfecting your online writing and PowerPoint presentations and offers sample memos and letters for you to use.Topics include how to: * Create that all-important opening * Choose a layout that enhances readability * Spot the words and phrases that clutter most business writing * Cut out cliches, redundant words, stiff language, and all forms of bias * Achieve just the right note of persuasion or humor * Use tables, graphs, flow charts, and other visuals effectively * Write with confidence, clarity, style, and power"Wilma Davidson gently guides you past the terror of the blank page with humor and practical advice on how to write well.Be sure to include this book in your tool kit for success in business." (Jon Kraushar, President, Kraushar Communications, debate coach for Dick Cheney, and coauthor of You Are the Message)
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Book details

List price: $18.99
Copyright year: 2001
Publisher: St. Martin's Press
Publication date: 8/15/1994
Binding: Paperback
Pages: 320
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.496
Language: English

Introduction: Why I Wrote This Book
What This Book Can Do for You
From Procrastination to Power: Writing Painlessly and Well
Where to Begin to Improve
Qualities of Powerful Writing
Getting the Writing Going
Overcoming Page Fright
Getting Started: Strategies that Work
Showcasing Your Ideas and Information Through Organization, Format, and Sentence Structure
Organizing Your Message Get to the Bottom Line!
How to Tell a Bottom-Line
Statement from a Purpose
Statement Bottom-Lining
When Not to Bottom-Line
Organizing the Rest of the Document
Formatting Ideas to Clarify
Your Message Write Headlines
That Help Use "Chunking" to Organize
Your Thoughts Chunking
Use Tables, Graphs, and Other
Visuals to Give the Big Picture Fast
Use PowerPoint Slides to Aid
Your Oral Presentations
Summary of Techniques
That Showcase Your Ideas and Reveal
Your Knack for Organizing
Your Sentences-to Clarify
Your Intent and Add Style Combine
Sentences to Create Emphasis and Eliminate
Wordiness Combine Sentences to Present
Ideas of Parallel Importance
Focus on Emphasis
Focus on Eliminating Wordiness Vary Sentence
Length to Create Rhythm Eight
Ways to Add Emphasis and Elegance to Sentences
Choosing Your Words Wisely for Conciseness and Consideration
Getting Rid of Sentence Clutter Cutting
Out Ten Forms of Clutter
Your Tone Considering
Your Reader, Yourself, and Tone
Avoiding the Negative by Accentuating the Positive
Unpopular Messages
Using Humor Banishing Bias
Getting It Right: The Basics of Grammar and Spelling
Grappling with Grammar
The Seven Deadly Sins of Grammar
Bungle Rules Frequently
Asked Questions
About Grammar . . . And Their Answers
Formal Grammar Rules
You Can Bend
Spelling What if You're a Lousy Speller?
Easily Misspelled Words
Forming Plurals from Our Strange Language
Writing Quickly and Well
Deadline Writing: A Process for Getting
It Started, Keeping It Going, Getting It Right
Phase One: Helter-Skelter Writing-the Zero draft
Phase Two: Hocus-Pocus Organizing
Phase Three: Ruthless Editing
Talking to Other Writers-and to Your Micro Recorder
An E-mail Quick Guide
Collaborating Giving Feedback to Others
A Word to the Wise Manager: How to Encourage
Employees to be Responsible for Their Writing
Dictating Can I Convince You to Try It? Pard
A Process for Productive Dictating
Appendix: Guidelines and Model Letters
Customer Follow-up/Recap/Thank you
Confirming/Directive Memos
Encouraging the Team/Team
Update Meeting Minutes
Providing/Requesting Information
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