Brick by Brick How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Name: Brick by Brick How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Price: 3.81 USD
Availability: InStock
ISBN: 9780307951618

ISBN-10: 0307951618

ISBN-13: 9780307951618

Edition: N/A

Authors: David Robertson, Bill Breen

List price: $23.00

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Description:

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail…

Book details

List price: $23.00
Publisher: Crown/Archetype
Publication date: 6/24/2014
Binding: Paperback
Pages: 336
Size: 5.22" wide x 7.91" long x 0.91" tall
Weight: 0.616
Language: English