Start-Up of You Adapt to the Future, Invest in Yourself, and Transform Your Career

ISBN-10: 0307888908

ISBN-13: 9780307888907

Edition: 2012

Authors: Reid Hoffman, Ben Casnocha

List price: $36.00 Buy it from $4.84
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A revolutionary blueprint for navigating the new world of workToday, the career escalator is jammed at every level.  Creative disruption is shaking every industry. Wages are virtually stagnant. Global competition for jobs is fierce. Technology is replacing both white and blue collar workers, and at an increasing clip. The employer-employee pact is over; job security doesn’t exist. Here, LinkedIn co-founder and chairman Reid Hoffman and author  Ben Casnocha  reveal a revolutionary new blueprint for how to survive and thrive in this new career landscape.  How? By learning to thinking and act like an entrepreneur. In other words, the secret to moving up that jammed escalator, they say, is to run your career like it’s a start-up business: a living, breathing, growing start-up of you. Why? Start-ups and entrepreneurs are nimble. They are innovative. They invest in themselves. They are self-reliant, yet build strong networks to amplify their strengths. They assess the needs of their target customers. They leverage their competitive advantages in the marketplace. These are the very same skills needed to get ahead in today’s fractured world of work. Hoffman and Casnocha reveal the best practices of some of the most successful start-ups on the planet, and teach each of us how to apply these same entrepreneurial strategies to our careers. Because whether you work for a giant multinational corporation, a mid-size company in a rural city, or a two-person operation run out of a garage, you need to know how too: -Launch career plans in conditions of tremendous uncertainty – and be nimble enough to iterate on these plans quickly if current ones aren’t working-Invest in your assets and establish a competitive advantage -Capitalize on breakout opportunities – and effectively manage the risk inherent in those opportunities-Develop genuine relationships and map these relationships into an effective  professional network.-Tap your network for the information and intelligence that will lead to you smarter career decisions-And much more A groundbreaking guide to  flourishing in the world we live in today, the Start-Up of You empowers each one of us to be the founder of and CEO our own career, and take control of our professional future. 
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Book details

List price: $36.00
Copyright year: 2012
Publisher: Crown Publishing Group
Publication date: 2/14/2012
Binding: Hardcover
Pages: 272
Size: 5.50" wide x 9.00" long x 1.25" tall
Weight: 1.122
Language: English

Ben Casnocha is an entrepreneur and author. He has started and run several ventures including Comcate and Wasabi Ventures. His first book, My Start-Up Life: What a (Very) Young Entrepreneur Learned on His Journey Through Silicon Valley, was published in 2007. His other books include The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career written with Reid Hoffman and The Alliance: Managing Talent in the Networked Age written with Reid Hoffman and Chris Yeh.

All Humans are Entrepreneurs
The New World of Work
Why the Start-Up of You
Why Us?
Why the Urgency?
Sixty to Zero
Detroits Are Everywhere
The Path to the Future
The Start-up of You Mind-set: Permanent Beta
The Start-up of You Skill Set
Develop a Competitive Advantage
Three Puzzle Pieces Inform Your Direction and Competitive Advantage
Your Assets
Your Aspirations and Values
The Market Realities
Fit the Pieces Together
All Advantages Are Local: Pick a Hill That Has Less Competition
Plan to Adapt
Adaptive Start-Ups, Adaptive Careers
Abz Planning
Plan A: Almost Ready, Aim, Fire, Aim, Fire, Aim, Fire…
Plan B: Pivot as You Learn
When to Pivot: To Pursue Upside or Avoid Downside
Where to Pivot: To an Adjacent Niche, Something Different but Related
How to Pivot: Start It on the Side
Plan Z: Jump on Your Lifeboat and Regroup
It Takes A Network
I<sup>We</sup> (I to the We): You and Your Team
Context Matters: Relationship Building in Professional Life
Build Genuine Relationships
The Structure and Strength of Your Existing Network
Professional Allies
Weak Ties and Acquaintances: Expand the Breadth of Your Network
Your Extended Social Network: Second- and Third-Degree Connections
The Best Professional Network: Cohesive and Diverse
How to Strengthen and Maintain Your Network
In Touch and Top of Mind
Navigate Status Dynamics When Dealing with Powerful People
When to Let Go
Pursue Breakout Opportunities
Mind on Fire: Be Curious
How to Find and Generate Career Opportunities
Court Serendipity and Good Randomness
Connect to Human Networks: Groups and Associations of People
Do the Hustle
Take Intelligent Risks
Assessing and Managing Risk
Pursue Opportunities Where Others Misperceive the Risk
Short-Term Risk Increases Long-Term Stability
Who You Know is What You Know
Navigate Professional Challenges with Network Intelligence
How to Pull Intelligence from Your Network
Pose Questions to Your Entire Network
Target Direct Questions to Specific Individuals
Ask Good Questions
Occasion Serendipity
Synthesize Information into Actionable Intelligence
Connect with Us
Further Reading
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