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| All Humans are Entrepreneurs | |
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| The New World of Work | |
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| Why the Start-Up of You | |
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| Why Us? | |
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| Why the Urgency? | |
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| Sixty to Zero | |
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| Detroits Are Everywhere | |
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| The Path to the Future | |
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| The Start-up of You Mind-set: Permanent Beta | |
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| The Start-up of You Skill Set | |
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| Develop a Competitive Advantage | |
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| Three Puzzle Pieces Inform Your Direction and Competitive Advantage | |
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| Your Assets | |
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| Your Aspirations and Values | |
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| The Market Realities | |
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| Fit the Pieces Together | |
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| All Advantages Are Local: Pick a Hill That Has Less Competition | |
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| Plan to Adapt | |
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| Adaptive Start-Ups, Adaptive Careers | |
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| Abz Planning | |
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| Plan A: Almost Ready, Aim, Fire, Aim, Fire, Aim, Fire… | |
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| Plan B: Pivot as You Learn | |
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| When to Pivot: To Pursue Upside or Avoid Downside | |
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| Where to Pivot: To an Adjacent Niche, Something Different but Related | |
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| How to Pivot: Start It on the Side | |
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| Plan Z: Jump on Your Lifeboat and Regroup | |
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| It Takes A Network | |
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| I<sup>We</sup> (I to the We): You and Your Team | |
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| Context Matters: Relationship Building in Professional Life | |
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| Build Genuine Relationships | |
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| The Structure and Strength of Your Existing Network | |
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| Professional Allies | |
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| Weak Ties and Acquaintances: Expand the Breadth of Your Network | |
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| Your Extended Social Network: Second- and Third-Degree Connections | |
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| The Best Professional Network: Cohesive and Diverse | |
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| How to Strengthen and Maintain Your Network | |
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| In Touch and Top of Mind | |
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| Navigate Status Dynamics When Dealing with Powerful People | |
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| When to Let Go | |
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| Pursue Breakout Opportunities | |
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| Mind on Fire: Be Curious | |
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| How to Find and Generate Career Opportunities | |
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| Court Serendipity and Good Randomness | |
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| Connect to Human Networks: Groups and Associations of People | |
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| Do the Hustle | |
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| Take Intelligent Risks | |
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| Assessing and Managing Risk | |
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| Pursue Opportunities Where Others Misperceive the Risk | |
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| Short-Term Risk Increases Long-Term Stability | |
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| Who You Know is What You Know | |
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| Navigate Professional Challenges with Network Intelligence | |
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| How to Pull Intelligence from Your Network | |
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| Pose Questions to Your Entire Network | |
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| Target Direct Questions to Specific Individuals | |
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| Ask Good Questions | |
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| Occasion Serendipity | |
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| Synthesize Information into Actionable Intelligence | |
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| Conclusion | |
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| Connect with Us | |
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| Further Reading | |
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| Acknowledgments | |
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| Notes | |
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| Index | |