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American Icon Alan Mulally and the Fight to Save Ford Motor Company

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ISBN-10: 0307886069

ISBN-13: 9780307886064

Edition: 2013

Authors: Bryce G. Hoffman

List price: $23.00
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Description:

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the…    
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Book details

List price: $23.00
Copyright year: 2013
Publisher: Knopf Doubleday Publishing Group
Publication date: 2/5/2013
Binding: Paperback
Pages: 304
Size: 5.25" wide x 8.00" long x 1.00" tall
Weight: 0.968