Game-Changer How You Can Drive Revenue and Profit Growth with Innovation

ISBN-10: 0307381730

ISBN-13: 9780307381736

Edition: 2008

List price: $29.00 Buy it from $2.99
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How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: - Make consumers and customers the boss, not the CEO or the management team - Innovate to grow a mature business - Develop higher growth, higher margin businesses - Create new customers and new markets - Revitalize a business model - Reach outside your own business and tap into the abundant brainpower and creativity of the world - Integrate innovation into the mainstream of your managerial decision making - Manage risk - Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win--arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. This is a game-changing book that helps you redefine your leadership and improve yourmanagement game.
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Book details

List price: $29.00
Copyright year: 2008
Publisher: Crown Publishing Group
Publication date: 4/8/2008
Binding: Hardcover
Pages: 352
Size: 6.75" wide x 10.00" long x 1.50" tall
Weight: 1.716

Ram Charan has been an advisor to CEOs & senior executives of many Fortune 500 companies including General Electric, DuPont, Citigroup, Ford & Allied Signal. Earlier in his career he was on the faculty at Harvard Business School & Northwestern University.

Game-Changer: A Definition
Our Goal
How and Why Innovation at Procter & Gamble Changed Its Game
What P&G's Innovation Transformation Means for You
Drawing the Big Picture
The Customer Is Boss: The Foundation of Successful Innovation
Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation
Leveraging What You Do Best: Revitalizing Core Strengths with Innovation
Making Innovation Happen
Organizing for Innovation: Building Enabling Structures
Integrating Innovation into Your Routine: From Generating Ideas to Go to Market
Managing the Risks of Innovation
The Culture of Innovation
Innovation Is a Team Sport: Courageous and Connected Culture
The New Job of the Leader: Innovation and Growth
Conclusion: How Jeff Immelt Made Innovation a Way of Life at GE
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