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Basic Black The Essential Guide for Getting Ahead at Work (and in Life)

ISBN-10: 0307351106

ISBN-13: 9780307351104

Edition: 2007

Authors: Cathie Black

List price: $24.95
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Description:

Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn’t sell; served as president and publisher of the fledglingUSA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortune’s “50 Most Powerful Women in American Business” for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved “the 360° life”—a blend of professional accomplishment and personal contentment—and how any woman can seize opportunity in the workplace. No matter where you are in your career,Basic Blackoffers invaluable lessons that will help you land the job, promotion, or project you’re vying for. At the core of the book are Cathie’s candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled theUSA Todaycampaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much- buzzed-aboutTalkmagazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, formerCosmoGirl!editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder ofUSA Today. Above all,Basic Blackis motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You’ll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you’ll be inspired to pursue your passions and achieve your very best.
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Book details

List price: $24.95
Copyright year: 2007
Publisher: Crown Publishing Group
Publication date: 10/23/2007
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.386
Language: English

Prologue: Black on Black
Drive
Case study: Don't Take No for an Answer: Al Neuharth
Risk
Black & White: First Impressions
People
Case Study: Make Your Moment Count: O, the Oprah Magazine
Fear
Black & White: Landing Your Dream Job
Power
Case Study: Talk Magazine
Black & White: The Devil is in the Details
Passion
Case Study: The 360[degree] Life
Attitude
Case Study: Cosmopolitan
Leadership
Black & White: Advice from All Over
The Future Is Now
Epilogue: In the Black
Acknowledgments