Che's Afterlife The Legacy of an Image

ISBN-10: 0307279308

ISBN-13: 9780307279309

Edition: 2009

Authors: Michael J. Casey

List price: $15.95 Buy it from $2.49
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A Vintage Original An exploration into what Alberto Korda's iconic image of Che Guevara tells us about our global culture: The first book to investigate the most reproduced photo in the world. Michael Casey takes us from Cuba to Buenos Aires to Sydney: seeking out the story behind the photo's accidental birth in 1960, reviewing the myths surrounding its passage into the world, and exploring what Che's image means today. Along the way Casey reveals how Fidel Castro promoted an appealing image of Cuba with the photo; and how it rose to prominence after Guevara's death in 1967, when characters like Jean-Paul Sartre, renegade Italian publisher Giangiacomo Feltrinelli, and Andy Warhol helped convert it into an icon of rebellion in Paris, Milan and Berkeley. As Casey travels Latin America, we see the image used by governments and dissenters and for commercial gain by the tourism industry. Venturing into cyberspace, we begin to understand how Che's picture has become not just an image, but a brand determined by the information economy, promoting products from T-shirts to vodka to baby clothes, a vessel conveying a multiplicity of ideas. This is a book about photography, iconography and globalizationand ultimately about the way we draw meaning from the symbols around us.
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Book details

List price: $15.95
Copyright year: 2009
Publisher: Knopf Doubleday Publishing Group
Publication date: 4/7/2009
Binding: Paperback
Pages: 400
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 0.836
Language: English

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