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| Introduction to Health Services Planning | |
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| What Is Planning? | |
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| What Is a Plan? | |
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| What Is Health Services Planning? | |
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| How Is Health Services Planning Different? | |
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| The Political Nature of Planning | |
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| Who Needs Health Planning? | |
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| Planning for Whom? | |
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| Why Is Health Planning Needed? | |
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| Why the Resistance to Planning? | |
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| What a Plan Is Not | |
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| The Planning Time Horizon | |
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| Health Planning in Today's Environment | |
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| An Overview of Health Planning | |
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| Community-Wide Planning | |
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| Organization-Level Planning | |
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| Health Planning in the United States: Past and Present | |
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| Relationship between Community-Wide and Organization-Level Planning | |
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| Health Planning in Other Countries | |
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| The Social and Health Systems Context for Health Services Planning | |
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| The Sociocultural Context | |
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| The Transformation of the U.S. Healthcare System | |
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| Health Services Demand and Utilization | |
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| Introduction | |
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| Defining "Demand" | |
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| Factors Influencing Demand | |
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| The Elasticity of Health Services Demand | |
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| Measuring Health Services Utilization | |
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| Estimating the Demand for Health Services | |
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| The Planning Process | |
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| Introduction | |
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| The Planning Model | |
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| Steps in the Planning Process | |
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| Developing the Plan | |
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| Implementing the Plan | |
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| "Products" Generated by the Planning Process | |
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| The Evaluation Plan | |
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| Revision and Replanning | |
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| The Community Assessment Process | |
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| Introduction | |
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| Environmental Assessment | |
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| Baseline Data Collection | |
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| Assessing Health Status and Healthcare Resources | |
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| Summarizing the Community Assessment | |
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| The Planning Audit | |
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| Introduction | |
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| Stating Assumptions | |
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| Preparing for the Planning Audit | |
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| Planning Audit Data Collection | |
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| Specifying the Market Area | |
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| Profiling the Target Market | |
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| The Competitive Analysis | |
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| Market Area Perceptions and Attitudes | |
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| Summarizing the Planning Audit | |
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| Strategic Planning | |
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| Introduction | |
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| The Functions of Strategic Planning | |
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| The Nature of Strategic Planning | |
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| The Strategic Planning Process | |
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| Baseline Data Collection | |
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| Developing the Strategic Plan | |
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| Implementing the Plan | |
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| Evaluating the Effectiveness of the Plan | |
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| The Strategic Plan: A Moving Target | |
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| Marketing Planning | |
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| Introduction | |
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| The Marketing Planning Process | |
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| Baseline Data Collection | |
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| The External Audit | |
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| Identifying Health Characteristics | |
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| State-of-the-Market Report | |
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| Developing Strategies | |
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| Developing the Marketing Plan | |
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| Implementing the Marketing Plan | |
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| The Evaluation Plan | |
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| Revision and Replanning | |
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| Business Planning | |
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| Introduction | |
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| Organizing for Business Planning | |
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| Baseline Data Collection | |
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| Developing the Business Plan | |
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| Presenting the Business Plan | |
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| The Operational Plan | |
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| Research Methods for Health Services Planning | |
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| Introduction | |
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| Planning Research: Who's Responsibility? | |
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| The Approach to Planning Research | |
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| Types of Research | |
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| Steps in the Research Design Process | |
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| Primary Data Collection Methods | |
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| Analytical Techniques | |
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| Information Sources and Data Management | |
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| Data Dimensions | |
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| Data Generation Methods | |
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| Sources of Data for Health Planning | |
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| Health Data Management | |
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| The Future of Health Services Planning | |
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| Introduction | |
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| The New Community Health Planning | |
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| The New Organizational Health Planning | |
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| Resource Availability | |
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| The Convergence of Community and Organizational Planning | |
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| The New Health Planner | |
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| Glossary | |
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| Appendixes | |
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| A Statewide Planning Initiative | |
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| Community Health Planning Initiative | |
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| A Strategic Planning Case Study | |
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| A Case Study in Marketing Planning | |
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| A Case Study in Business Planning | |
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| Index | |