Nudge Improving Decisions about Health, Wealth, and Happiness

ISBN-10: 0300122233

ISBN-13: 9780300122237

Edition: 2008

Authors: Richard H. Thaler, Cass R. Sunstein

List price: $30.00
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Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately, as authors Richard H. Thaler and Cass R. Sunstein astutely observe, we don’t always choose well. The reason, the authors explain, is that we all are susceptible to cognitive biases and blunders that make us human, fallible, and prone to error. nbsp; Thaler and Sunstein invite us to enter an alternative world, one that recognizes our humanness as a given. They show that the way we think can be used to our advantage: it is possible to design environments that make it more likely for us to act in our own interests. Using colorful examples from all aspects of life, Thaler and Sunstein demonstrate how “choice architecture” can be established to nudge us in beneficial directions without restricting the full menu of choices available to us.Nudgeoffers a unique new take—from neither the left nor the right—on many hot-button issues, and is one of the most engaging and provocative books to come along in years. nbsp;
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Book details

List price: $30.00
Copyright year: 2008
Publisher: Yale University Press
Publication date: 4/8/2008
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.75" long x 1.00" tall
Weight: 1.540
Language: English

Humans and Econs
Biases and Blunders
Resisting Temptation
Following the Herd
When Do We Need a Nudge?
Choice Architecture
Save More Tomorrow
Naive Investing
Credit Markets
Privatizing Social Security: Smorgasbord Style
Prescription Drugs: Part D for Daunting
How to Increase Organ Donations
Saving the Planet
Improving School Choices
Should Patients Be Forced to Buy Lottery Tickets?
Privatizing Marriage
Extensions and Objections
A Dozen Nudges
The Real Third Way
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