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Werkbund Design Theory and Mass Culture Before the First World War

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ISBN-10: 0300068980

ISBN-13: 9780300068986

Edition: 1996

Authors: Frederic J. Schwartz

List price: $75.00
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Description:

During the period before WW1, the German group called the Werkbund was at the centre of attempts to forge new theories of architecture and design in the light of developments in modernity. This book looks at the work of the Werkbund.
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Book details

List price: $75.00
Copyright year: 1996
Publisher: Yale University Press
Publication date: 12/25/1996
Binding: Hardcover
Pages: 268
Size: 8.00" wide x 10.50" long x 1.00" tall
Weight: 2.486
Language: English

Acknowledgements
Introduction
Style Versus Fashion: The Werkbund and the Discourse on Culture in Germany
Culture
Style
Fashion
Commodity, Culture, Alienation
The Dialectic of the Commodity
The Spiritualized Economy and the Development of "Types"
Political Economy
Exchange and Dystopia
Production and Visual Form
Production and Economic Form
The Type
Magical Signs: Copyright, Trademarks and "Individuality"
Cologne 1914 and the Response of the Individualists
Individuality
Exchange and Utopia
Commodity Signs
Epilogue
Notes
Bibliography
Index