Werkbund Design Theory and Mass Culture Before the First World War

Name: Werkbund Design Theory and Mass Culture Before the First World War
Price: 43.5 USD
Availability: InStock
ISBN: 9780300068986

ISBN-10: 0300068980

ISBN-13: 9780300068986

Edition: 1996

Authors: Frederic J. Schwartz

List price: $75.00

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During the period before WW1, the German group called the Werkbund was at the centre of attempts to forge new theories of architecture and design in the light of developments in modernity. This book looks at the work of the Werkbund.

Book details

List price: $75.00
Copyright year: 1996
Publisher: Yale University Press
Publication date: 12/25/1996
Binding: Hardcover
Pages: 268
Size: 8.00" wide x 10.50" long x 1.00" tall
Weight: 2.486
Language: English



Acknowledgements


Introduction



Style Versus Fashion: The Werkbund and the Discourse on Culture in Germany



Culture



Style



Fashion



Commodity, Culture, Alienation



The Dialectic of the Commodity



The Spiritualized Economy and the Development of "Types"



Political Economy



Exchange and Dystopia



Production and Visual Form



Production and Economic Form



The Type



Magical Signs: Copyright, Trademarks and "Individuality"



Cologne 1914 and the Response of the Individualists



Individuality



Exchange and Utopia



Commodity Signs


Epilogue


Notes


Bibliography


Index