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| Acknowledgments | |
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| A Critical Redefinition: The Concept of High Concept | |
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| The Entertainment Industries on High Concept | |
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| The Critics on High Concept | |
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| Economics, Aesthetics, and High Concept as "Post" Classical Cinema | |
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| Micro and Macro-Analysis: Style, Marketing, and Differentiation of Product | |
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| "The Look, the Hook, and the Book" | |
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| Construction of the Image and the High Concept Style | |
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| Advertising as an Influence on Style | |
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| "You've Got the Look": Perfect Images in High Concept Stars and Style | |
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| Music as an Element of Style | |
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| Excess in High Concept: The Promotional Music Video | |
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| The High Concept Image: Character Types and Genre | |
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| Style, Classical Hollywood, and the Art Cinema | |
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| High Concept and Changes in the Market for Entertainment | |
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| The Marketplace and Traditional Definitions | |
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| Conglomeration and Film Content: The Roadshow | |
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| The Youth Picture | |
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| The Blockbuster | |
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| Uncertainty in the Marketplace: The Development of the Contemporary Industry Structure | |
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| Differentiation of Product | |
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| High Concept as Product Differentiation | |
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| Marketing the Image: High Concept and the Development of Marketing- | |
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| Changing Distribution Patterns | |
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| Awareness Marketing: High Concept in Print | |
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| Maintenance Marketing: Selling through Music and Product | |
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| Merchandising and Ancillary Tie-ins | |
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| High Concept and Market Research: Movie Making by the Numbers | |
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| The Growth of Market Research | |
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| The Model of Market Research within the Film Industry | |
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| Case Study: Determining Boxoffice Revenue | |
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| Theorizing the Positive Influences on Boxoffice Gross | |
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| Specification of the Model | |
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| Estimation of the Model and Results | |
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| Manipulation, Control, and High Concept | |
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| Factors Influencing the Decline of Market Research | |
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| Conclusion: High Concept and the Course of American Film History | |
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| The Transformation of the Auteur | |
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| Television and the Ideological Agenda of High Concept | |
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| The Alternatives to High Concept | |
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| Notes | |
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| Index | |