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Colonel Sanders and the American Dream

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ISBN-10: 0292723822

ISBN-13: 9780292723825

Edition: 2012

Authors: Josh Ozersky

List price: $20.00
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Description:

From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars' worth of products. But only one of them was ever a real person--Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving "finger lickin' good" chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don't know that Colonel Sanders was a very real human being. This book tells his story--the story of a dirt-poor striver with…    
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Book details

List price: $20.00
Copyright year: 2012
Publisher: University of Texas Press
Publication date: 4/15/2012
Binding: Hardcover
Pages: 156
Size: 6.00" wide x 9.50" long x 0.50" tall
Weight: 0.792
Language: English

Elizabeth P. Benson has published numerous articles, monographs, and catalogue descriptions on the Moche. For many years, she worked with the Robert Woods Bliss Collection of Pre-Columbian Art, first at the National Gallery of Art and then at Dumbarton Oaks, where she installed the collection and established the pre-Columbian publication and fellowship programs. She has also lectured widely and has taught at American University, the Catholic University of America, Columbia University, and the University of Texas at Austin.Josh Ozersky is a James Beard Award-winning food writer and cultural historian, the author most recently of The Hamburger: A History. He writes on society and food for…    

Acknowledgments
Introduction: How to Become an Icon
"It Looks Like You'll Never Amount to Anything"
The Coming of the Colonel
Kentucky Fried Chicken Inc
Barbarians at the Gate
Aftermath of the American Dream
Notes
Index