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Brasileiros Que Trabalham Com Americanos - Estudos de Casos Culturais

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ISBN-10: 0292714734

ISBN-13: 9780292714731

Edition: 2006

Authors: Orlando R. Kelm, Mary E. Risner

List price: $22.95
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Description:

Doing business internationally requires understanding not only other languages, but even more so the business practices and cultures of other countries. In the case of Brazilians working with Americans, a fundamental difference for all parties to understand is that Brazilian business culture is based on developing personal relationships between business partners, while American businesspeople often prefer to get down to hard "facts and figures" quickly, with fewer personal preliminaries. Negotiating such differences is crucial to creating successful business relationships between the two countries, and this book is designed to help businesspeople do just that. Brazilians Working With Americans presents ten short case studies that effectively illustrate many of the cultural factors that come into play when North American business professionals work in Brazil. The authors summarize each case and the aspects of culture it involves, and American and Brazilian executives comment on the cultural differences highlighted by that case. A list of topics and questions for discussion also help draw out the lessons of each business situation. To make the book equally useful to Brazilians and Americans (whether businesspeople or language students), the entire text is presented in both English and Portuguese. In addition, Apple QuickTime movies of the executives' comments, which allow viewers to see and hear native speakers of both languages, are available on the Internet at www.laits.utexas.edu/orkelm/casos/intro.html .
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Book details

List price: $22.95
Copyright year: 2006
Publisher: University of Texas Press
Publication date: 1/1/2007
Binding: Paperback
Pages: 218
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.638

Preface/Prefaacute;cio
Acknowledgments/Reconhecimentos
Capiacute;tulo
The Pressure's On
Capiacute;tulo
World Ship
Capiacute;tulo
Burger World
Capiacute;tulo
Electro World
Capiacute;tulo
Petro Fibras
Capiacute;tulo
World Car
Capiacute;tulo
Donut World
Capiacute;tulo
Pizza World
Capiacute;tulo
World Auto Parts
Capiacute;tulo
Eco-Amusement World
Glossary/Glossaacute;rio: English-Portuguese/Inglecirc;s-Portuguecirc;s
Glossary/Glossaacute;rio: Portuguese-English/Portuguecirc;s-Inglecirc;s
Suggested Readings/Leituras sugeridas
Index/Iacute;ndice