Entrepreneur's Guide to Writing Business Plans and Proposals

Name: Entrepreneur's Guide to Writing Business Plans and Proposals
Price: 8.85 USD
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ISBN: 9780275994983

ISBN-10: 0275994988

ISBN-13: 9780275994983

Edition: 2007

Authors: K. Dennis Chambers

List price: $75.00

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Entrepreneurs--and entrepreneurial companies--live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability--which can be learned--is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical "five year" hump and on into lasting business success. Numerous examples and…

Book details

List price: $75.00
Copyright year: 2007
Publisher: Bloomsbury Publishing USA
Publication date: 12/30/2007
Binding: Hardcover
Pages: 200
Size: 6.14" wide x 9.21" long x 0.50" tall
Weight: 1.034
Language: English

K. DENNIS CHAMBERS is Founder of Chambers Communications, specializing in advertising and marketing communications, technical writing, and business writing. He is an adjunct professor of English at NECC and corporate trainer with several national companies. He is the author of Writing to Get Action, and The Entrepreneur's Guide to Writing Business Plans and Proposals (Praeger 2007).



Acknowledgments


Introduction



How to Write a Business Plan



Start from Strength: What's in It for Me?



Capture the Elusive Readers: What's in It for Them?



Conquer the First Draft: The Easy Part



Edit for Power: The Hard Part



Prepare for Success: Develop a Realistic Marketing Plan



Demonstrate Financial Credibility: Money Still Makes the World Go' Round




Writing in the Twenty-First Century: A Guide to Today's New Mechanics



How to Write a Business Proposal



Raise the Bar: What You Are Really Proposing



Tie the Knot: Why Your Proposal Makes the Prospect so Nervous



The Art and Science of Persuasion: Convince Readers to See It Your Way



Watch Winners at Work: A Model Proposal


Appendices




Financial Ratios



Estimating and Calculating Direct Costs



Key Financial Terms



Financial Resources on the World Wide Web


Index


About the Author and Contributor