REUVEN BAR-ON is Director of Emotional Intelligence Research in the Department of Psychiatry and Behavioral Sciences, University of Texas Medical Branch. He has been involved in studying and applying various aspects of emotional intelligence since 1980. Bar-On coined the term "EQ" (Emotional Quotient) in his doctoral dissertation submitted in 1985. This approach to describing emotional-social functioning and competence culminated in the creation of the Bar-On Emotonal Quotient Inventory (EQ-i) in 1997, the first measure of its kind to be published by a psychological test publisher and peer-reviewed. Bar-On has authored or edited more than 20 publications on this topic, including The Handbook of Emotional Intelligence (2000).