Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management
Edition: 3rd 2006 (Revised)
List price: $29.95
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With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a "must read" for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
List price: $29.95
Copyright year: 2006
Publisher: ABC-CLIO, LLC
Publication date: 5/30/2006
Size: 5.75" wide x 8.75" long x 0.75" tall
|Consultant-Centered Campaigns The Campaign Plan The Lay of the Land|
|Understanding the Campaign Context The Context of the Race Demographic Research|
|The Theory of Aggregate Inference Candidate and Opposition Profiles|
|Looking at the Record Strategic Thinking Prior Electoral Targeting Polling|
|The Focus of Strategic Vision General Strategy Voter Contact Techniques Fundraising Strategy and Tactics Strategic Communications News Coverage Returning to the Grassroots|
|Conclusion: The Future of Political Campaign Organizations|