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Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management

ISBN-10: 0275990044

ISBN-13: 9780275990046

Edition: 3rd 2006 (Revised)

Authors: Daniel M. Shea, Michael John Burton

List price: $29.95
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Description:

With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a "must read" for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
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Book details

List price: $29.95
Edition: 3rd
Copyright year: 2006
Publisher: ABC-CLIO, LLC
Publication date: 5/30/2006
Binding: Paperback
Pages: 256
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.880
Language: English

Introduction
Consultant-Centered Campaigns The Campaign Plan The Lay of the Land
Understanding the Campaign Context The Context of the Race Demographic Research
The Theory of Aggregate Inference Candidate and Opposition Profiles
Looking at the Record Strategic Thinking Prior Electoral Targeting Polling
The Focus of Strategic Vision General Strategy Voter Contact Techniques Fundraising Strategy and Tactics Strategic Communications News Coverage Returning to the Grassroots
Conclusion: The Future of Political Campaign Organizations
Bibliography