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| Acknowledgments | |
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| Prologue | |
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| From Vietnam to Iraq: George W. Bush v. John Kerry, President, 2004 | |
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| It's a Jungle out There: Upton Sinclair v. Frank Merriam, Governor, California, 1934 | |
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| Senator Pothole versus "Putzhead": Alphonse D'Amato v. Charles Schumer, U.S. Senate, New York, 1998 | |
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| Electronic Mudslinging: Lyndon Johnson v. Barry Goldwater, President, 1964 | |
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| The Art of War: Jesse Helms v. Harvey Gantt, U.S. Senate, North Carolina, 1990 | |
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| Homo Sapiens, Thespians, and Extroverts: George Smathers v. Claude Pepper, Democratic Primary, U.S. Senate, Florida, 1950 | |
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| Vote for the Crook-It's Important: Edwin Edwards v. David Duke, Governor, Louisiana, 1991 | |
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| Who's the Boss? Richard Daley and the Chicago Political Machine: Richard Daley v. Robert Merriam, Mayor, Chicago, 1955 | |
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| Polluting the Garden State: Frank Lautenberg v. Pete Dawkins, U.S. Senate, New Jersey, 1988 | |
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| God Save the Republic, Please: Rutherford Hayes v. Samuel Tilden, President, 1876 | |
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| Rudy and the Jets: Rudolph Giuliani v. David Dinkins, Mayor, New York City, 1993 | |
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| A Jersey Street Fight: Robert Torricelli v. Richard Zimmer, U.S. Senate, New Jersey, 1996 | |
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| In This Corner, Little Lord Fauntleroy: John Tower v. Robert Krueger, U.S. Senate, Texas, 1978 | |
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| Sex, Lies, and Videotape: Charles Robb v. Oliver North, U.S. Senate, Virginia, 1994 | |
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| Claytie versus the Lady: Clayton Williams v. Ann Richards, Governor, Texas, 1990 | |
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| Richard Nixon versus the United States of America: Richard Nixon v. George McGovern, President, 1972 | |
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| "Bye-Bye Blackbird": Harold Washington v. Bernard Epton, Mayor, Chicago, 1983 | |
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| America, Meet Willie Horton: George H. W. Bush v. Michael Dukakis, President, 1988 | |
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| Tricky Dick versus the Pink Lady: Richard Nixon v. Helen Gahagan Douglas, U.S. Senate, California, 1950 | |
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| Grantism and Mr. Greeley: Ulysses S. Grant v. Horace Greeley, President, 1872 | |
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| The First Campaign: Thomas Jefferson v. John Adams, President, 1800 | |
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| A House Divided: Abraham Lincoln v. George McClellan, President, 1864 | |
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| Mud, Mugwumps, and Motherhood: Grover Cleveland v. James G. Blaine, President, 1884 | |
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| The Dirtiest Campaign in American History? Andrew Jackson v. John Quincy Adams, President, 1828 | |
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| George Wallace and the "Negro Bloc Vote": George Wallace v. Albert Brewer, Democratic Primary, Governor, Alabama, 1970 | |
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| Epilogue | |
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| Notes | |
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| Bibliography | |
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| Index | |