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Political Campaign Communication Principles and Practices

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ISBN-10: 0275948846

ISBN-13: 9780275948849

Edition: 3rd 1995

Authors: Judith S. Trent, Robert V. Friedenberg

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Book details

Edition: 3rd
Copyright year: 1995
Publisher: Greenwood Publishing Group, Incorporated
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.144
Language: English

Series Forewordp. xi
Prefacep. xv
Principles of Political Campaign Communicationp. 1
Communication and Political Campaigns: A Prologuep. 3
Importance of Political Campaignsp. 3
Changes in the Political Campaignp. 5
Technology in the 1996 Presidential Campaignp. 12
Communication and Political Campaignsp. 14
Organization and Preview of Chaptersp. 15
Communicative Functions of Political Campaignsp. 19
First Political Stage: Surfacingp. 19
Second Political Stage: Primariesp. 31
Third Political Stage: Nominating Conventionsp. 43
Fourth Political Stage: The General Electionp. 55
Conclusionsp. 57
Communicative Styles and Strategies of Political Campaignsp. 63
Preliminary Considerationsp. 64
Styles and Strategies of Campaignsp. 76
Conclusionsp. 104
Communicative Mass Channels of Political Campaigningp. 109
Early Studiesp. 112
Contemporary Studiesp. 119
Conclusionsp. 131
Communicative Types and Functions of Televised Political Advertisingp. 139
Historical Developmentp. 140
Types and Functions of Political Adsp. 145
Televised Attack Advertising When the Candidate Is a Womanp. 156
A Final Questionp. 164
Conclusionsp. 165
Practices of Political Campaign Communicationp. 171
Public Speaking in Political Campaignsp. 173
The Decision to Speakp. 173
The Speechp. 181
Political Speechwritingp. 189
Surrogate Speakersp. 198
Conclusionsp. 202
Recurring Forms of Political Campaign Communicationp. 207
Announcement Speechesp. 208
Acceptance Addressesp. 216
News Conferencesp. 225
Apologiasp. 235
Conclusionsp. 242
Debates in Political Campaignsp. 249
History of Political Debatesp. 252
Deciding Whether to Debatep. 256
Applying the Conditions Requisite for Political Debatesp. 259
Political Debate Strategiesp. 265
Effects of Political Debatesp. 274
Conclusionsp. 282
Interpersonal Communication in Political Campaignsp. 293
Interpersonal Communication between Candidates and Votersp. 294
Interpersonal Communication between the Candidate and Prospective Financial Contributorsp. 302
Interpersonal Communication between Votersp. 311
Conclusionsp. 314
Advertising in Political Campaignsp. 319
Developing a Master Plan for Political Advertisingp. 322
Basic Considerations in the Selection of Political Advertising Mediap. 326
Campaign Advertising Strategiesp. 345
Media and Other Types of Political Consultantsp. 349
Functions of Political Consultantsp. 353
Conclusionsp. 357
Political Campaign Communication: An Epiloguep. 367
Selected Bibliographyp. 375
Indexp. 379
Table of Contents provided by Syndetics. All Rights Reserved.