Business of Public Relations

Name: Business of Public Relations
Price: 50.23 USD
Availability: InStock
ISBN: 9780275926496

ISBN-10: 0275926494

ISBN-13: 9780275926496

Edition: N/A

Authors: E. W. Brody

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The Business of Public Relations fills a void in both the professional and academic literature on the management of public relations practice. Using systems theory, this book approaches public relations as an organizational subsystem. The author defines a functional network for the practice of public relations consistent with contemporary management theory. In addition, the author presents and develops a practical management model for application in both corporate and counselor settings. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied with model programs…

Book details

Publisher: ABC-CLIO, LLC
Publication date: 2/17/1987
Binding: Paperback
Pages: 342
Size: 6.00" wide x 9.00" long x 0.72" tall
Weight: 1.012
Language: English



Preface


Public Relations: A New Perspective


The Consultant Model Applied Preparing for Tomorrow: Strategic Organization Making the Critical Decisions Technology: A Competitive Edge Managing Organizational Growth and Development Financial Management Marketing Public Relations Practice Development


The Sales System Proposals, Presentations, and Agreements


Developing Constituent Relationships


Managing the Public Relations


Process Managing Human Resources: The Employment Process


Nurturing Employees Public Relations and the Law Planning for the Future


Epilogue


Bibliography


Index