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Business of Public Relations

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ISBN-10: 0275926494

ISBN-13: 9780275926496

Edition: N/A

Authors: E. W. Brody

List price: $34.95
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Description:

The Business of Public Relations fills a void in both the professional and academic literature on the management of public relations practice. Using systems theory, this book approaches public relations as an organizational subsystem. The author defines a functional network for the practice of public relations consistent with contemporary management theory. In addition, the author presents and develops a practical management model for application in both corporate and counselor settings. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied with model programs with examples, such as contractual agreement, and the specifics of their applications.
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Book details

List price: $34.95
Publisher: ABC-CLIO, LLC
Publication date: 2/17/1987
Binding: Paperback
Pages: 342
Size: 6.00" wide x 9.25" long x 1.25" tall
Weight: 1.188
Language: English

Preface
Public Relations: A New Perspective
The Consultant Model Applied Preparing for Tomorrow: Strategic Organization Making the Critical Decisions Technology: A Competitive Edge Managing Organizational Growth and Development Financial Management Marketing Public Relations Practice Development
The Sales System Proposals, Presentations, and Agreements
Developing Constituent Relationships
Managing the Public Relations
Process Managing Human Resources: The Employment Process
Nurturing Employees Public Relations and the Law Planning for the Future
Epilogue
Bibliography
Index