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Global Marketing

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ISBN-10: 027377316X

ISBN-13: 9780273773160

Edition: 6th 2014

Authors: Svend Hollensen

List price: $52.99
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The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international…    
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Book details

List price: $52.99
Edition: 6th
Copyright year: 2014
Publisher: Pearson Education, Limited
Publication date: 9/18/2013
Binding: Paperback
Pages: 840
Size: 7.50" wide x 10.50" long x 1.50" tall
Weight: 3.410
Language: English

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