Skip to content

Financial Times Essential Guide to Business Writing How to Write to Engage, Persuade and Sell

Best in textbook rentals since 2012!

ISBN-10: 0273761137

ISBN-13: 9780273761136

Edition: 2012 (Revised)

Authors: Ian Atkinson

List price: $14.99
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
We're sorry. This item is currently unavailable.
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $14.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 11/1/2011
Binding: Paperback
Pages: 184
Size: 5.43" wide x 0.47" long x 8.43" tall
Weight: 0.638
Language: English

About the author
Introduction
Planning
Powerful business writing: Your objective
Proposition: The thin end of your wedge
Content: Interrogation & insight
Context: Audience & medium
Concept: Bringing your story to life
Essential Plan checklist
Doing
Punctuation, grammar & usage
How to harness style & structure
How to craft that draft
How to win hearts & minds
How to be utterly fascinating
How to be irresistibly persuasive
Twenty-five quick wins
Essential Do checklist
Reviewing
Perfect, prune & polish
Giving & getting feedback
Getting better
Essential Review checklist
Index