David Sloly is creative director for the disruptive technology marketing agency Mason Zimbler where he oversees a team that handles the marketing for some of the most powerful technology companies in the world, including Microsoft, EMC and Toshiba.Ian Sanders is a thought-leader, business coach, marketing expert and author. He has 20 years' experience in business: ten years in organisations and ten years working for himself. He has written two previous books: Leap! Ditch your job, start your own business and set yourself free and Juggle! Rethink work, reclaim your life.