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Mobile MBA 112 Skills to Take You Further, Faster

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ISBN-10: 0273750216

ISBN-13: 9780273750215

Edition: 2011 (Revised)

Authors: Jo Owen

List price: $12.99
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This text contains chapters on: the world of strategy; marketing and sales; finance and accounting; human capital; operations, technology and change; lead your team; dealing with colleagues; managing across the organisation; managing yourself; daily skills of management; and manage your career.
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Book details

List price: $12.99
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 5/12/2011
Binding: Paperback
Pages: 200
Size: 5.51" wide x 8.54" long x 0.43" tall
Weight: 0.682
Language: English

Introduction
The world of strategy
The nature of strategy
Dealing with strategy
Applying strategy to your area
Four pillars of strategy
Strategy and the art of unfair competition
Portfolio strategy
Creating a vision for your firm and your team
Mergers and acquisitions
How to be innovative
The language of strategy
Business start-ups
Marketing and sales
Introduction
The nature of marketing
The advertising brief
How to be an advertising expert
The marketing brief
Market segmentation
How to price
Market research
Competitive and market intelligence
What people buy and why
How not to sell
Finance and accounting
Introduction
Maths for managers
Surviving spreadsheets
The financial structure of the firm
Models of business
Financial accounting
How to use the Capital Asset Pricing Model
Assessing investments in practice
Negotiating your budget
Managing your budget
Overseeing budgets
The balanced scorecard
The nature of costs: cash versus accruals
The nature of costs: fixed versus variable
Cutting costs: method changes
Cutting costs: slash and burn
Cutting costs: smoke and mirrors
Human capital
Introduction
Dealing with HR professionals
HR strategy and minimising the cost of production
HR strategy and the quality of production
HR strategy: enabling growth (or decline)
HR strategy: compensation
Organisation culture and what you can do about it
Organisation culture and how to change it
When to fire someone
Ethics
Operations, technology and change
Introduction
How to start a change effort
Setting up a project for success
Managing projects
The nature of quality
Applying quality
Restructuring the organisation
Reengineering
Using consultants
Dealing with the law
Lead your team
Introduction
How to take control
What your team wants from you
Setting goals
How to delegate
How to motivate: the theory
How to motivate in practice
Styles of coaching: coaching, counselling or dictating?
Coaching for managers
Giving praise
How to criticise
Managing MBAs and other professionals
Dealing with colleagues
Introduction
Colleagues or competitors?
Understanding yourself
Understanding others
Negotiating judo: succeed without lighting
How to disagree agreeably (how to turn disagreement into agreement)
How to handle exploding head syndrome
When to fight
Managing across the organisation
Introduction
Networks of influence
Making decisions
How to influence decisions
Managing crises
The art of the good meeting
Getting your way in meetings
Surviving conferences
Corporate entertaining
Managing yourself
Introduction
Achieving a work-life balance
Managing time: effectiveness
Managing time: efficiency
Managing stress
How to get up in the morning
Dealing with adversity
When to move on
The daily skills ofmanagement
Introduction
The art of the persuasive conversation
Listening
The art of presenting
How to use PowerPoint
How to write
How to read - and seeing the invisible
Communicating: finding the right medium
Communicating: principles and practice
Professional guard
Etiquette
Dress for success
The dirty dozen: the language of business
Manage your career
Introduction
Paths to power
Building your career skills
How to acquire the skills of the leader
How to get the right boss and the right assignment
Manage your boss
How to get promoted
How not to get promoted
How to get fired
Ten steps to a good CV
What your CV really says about you
Manage your profile
What it takes to be a leader
Index