Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.
Dave Chaffey(www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.Fiona Ellis-Chadwick isa lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her worknbsp;has been published inJournal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet… Research,andnbsp;Journal of Retailing and Consumer Services.Richard Mayeris a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications.nbsp;He is alsonbsp;the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications.Kevin Johnstonis a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at thenbsp;University of Derby, where he created one of the UK’s first e-commerce degree programmes.