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Digital Marketing Strategy, Implementation and Practice

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ISBN-10: 0273746103

ISBN-13: 9780273746102

Edition: 5th 2012 (Revised)

Authors: Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer

List price: $54.99
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Book details

List price: $54.99
Edition: 5th
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 7/12/2012
Binding: Paperback
Pages: 728
Size: 7.50" wide x 10.25" long x 1.50" tall
Weight: 1.606
Language: English

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Dave Chaffey(www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.Fiona Ellis-Chadwick isa lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her worknbsp;has been published inJournal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet…