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Strategy How to Create, Pursue and Deliver a Winning Strategy

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ISBN-10: 0273745476

ISBN-13: 9780273745471

Edition: 4th 2011

Authors: Richard Koch

List price: $26.99
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Book details

List price: $26.99
Edition: 4th
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 5/12/2011
Binding: Paperback
Pages: 396
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.342
Language: English

Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. His ventures have included Filofax, Belgo, Plymouth Gin, Capstone, and Betfair, the world's largest betting exchange. He was educated at the University of Pennsylvania and at Oxford University. His investment successes have propelled him well into The Sunday Times Rich List.

Foreword
Preface to the fourth edition
Acknowledgements
Introduction
The use and abuse of strategy
A brief history of strategy
Swings in strategic thinking: seven phases
What's new and useful in strategy?
Towards a synthesis
From quick and dirty strategy to nearly perfect strategy
Business Unit Strategy A do-it-yourself guide
Overview
What businesses are you in?
Where do you make the money?
How good are your competititve positions?
What skills and capabilities underpin your success?
Is this a good industry to be in?
What do the customers think?
What about the competitors?
How do you raise profits quickly?
How do you build long term value?
Conclusion
Additional note on the theory of Business Unit Strategy
Corporate Strategy
The joy of Corporate Strategy
An ecological view of Corporate Strategy
Five dimensions of Corporate Strategy
The strange power of the 35 word strategy
Conclusion
Strategic Thinkers
Strategic Ideas - Concepts, Tools and Techniques
Notes
Index