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ISBN-10: 0273743619

ISBN-13: 9780273743613

Edition: 2nd 2012 (Revised)

Authors: Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

List price: $56.99
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Book details

List price: $56.99
Edition: 2nd
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 6/28/2012
Binding: Hardcover
Pages: 1064
Size: 8.50" wide x 11.25" long x 1.50" tall
Weight: 5.236
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…