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Essential Guide to Marketing Planning

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ISBN-10: 0273725769

ISBN-13: 9780273725763

Edition: 2nd 2010

Authors: Marian Burk Wood

List price: $25.99
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Description:

Essential Guide to Marketing Planning 2etakes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
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Book details

List price: $25.99
Edition: 2nd
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 6/3/2010
Binding: Paperback
Pages: 328
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.386
Language: English