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E-Business and E-Commerce Management Strategy, Implementation and Practice

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ISBN-10: 0273719602

ISBN-13: 9780273719601

Edition: 4th 2009

Authors: Dave Chaffey

List price: $162.67
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Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.The following online resources support the text: For Students:self-assessment questions, additional case studies, an online…    
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Book details

List price: $162.67
Edition: 4th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 10/1/2011
Binding: Paperback
Pages: 800
Size: 7.50" wide x 10.25" long x 1.25" tall
Weight: 3.256

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Preface and Guided Tour
Introduction to e-business and e-commerce
E-commerce fundamentals
E-business infrastructure
Strategy and Applications
E-business strategy
Supply chain management
Customer relationship management
Change management
Analysis and design
Implementation and maintenance