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Marketing Management

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ISBN-10: 0273718568

ISBN-13: 9780273718567

Edition: 2009

Authors: Philip Kotler, Mairead Brady, Malcolm Goodman, Torben Hansen, Kevin Keller

List price: $145.00
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Description:

The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners.
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Book details

List price: $145.00
Copyright year: 2009
Publisher: Pearson Education, Limited
Binding: Hardcover
Pages: 928
Size: 8.50" wide x 10.75" long x 1.50" tall
Weight: 1.496
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…