New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan

Name: New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan
Price: 3.18 USD
Availability: InStock
ISBN: 9780273708056

ISBN-10: 0273708058

ISBN-13: 9780273708056

Edition: 2nd 2006 (Revised)

Authors: John W. Mullins

List price: $29.99

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'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you & #146;re pursuing a & #145;lousy business & #146; & #150; i.e. a fundamentally flawed opportunity & #150; you & #146;re on the fast-track to failure. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows…

Book details

List price: $29.99
Edition: 2nd
Copyright year: 2006
Publisher: Pearson Education, Limited
Publication date: 1/15/2008
Binding: Paperback
Pages: 328
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.342



Why read this book?


Acknowledgements



Road test your new business idea



My opportunity: why will or won't this work?



Will the fish bite?



Is this a good market?



Is this a good industry?



How long will your advantage last?



What drives your entrepreneurial dream?



Can you and your team execute?



Your connections matter: which matter most?



Putting the seven domains to work to develop your opportunity



What to do before you write your business plan



Toolkits for your road test



How to learn what you don't know you don't know



Market analysis worksheet



Industry analysis checklist



Do-it-yourself marketing research for your new business road test



Evidence-based forecasting



Getting help with your road test



Research methodology


Notes


Index