Product Strategy and Management

Name: Product Strategy and Management
Price: 26.08 USD
Availability: InStock
ISBN: 9780273694502

ISBN-10: 0273694502

ISBN-13: 9780273694502

Edition: 2nd 2007 (Revised)

Authors: Michael Baker, Susan Hart

List price: $135.00

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $26.08

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.

Book details

List price: $135.00
Edition: 2nd
Copyright year: 2007
Publisher: Prentice Hall PTR
Publication date: 4/9/2007
Binding: Paperback
Pages: 560
Size: 7.52" wide x 9.76" long x 1.18" tall
Weight: 2.398
Language: English



Introduction: Product strategy and management


Acknowledgements



The theoretical foundations



Competition and product strategy



The product in theory and practice



Buyer behaviour



The product life cycle in theory and practice



Product portfolios



New product development



The importance, nature and management of the new product development process



New product strategy



Idea management for new product development



Screening new product ideas



Concept development and testing



Business analysis



Product testing



Product management



Commercialization: test marketing and launching the new product



Managing growth



Managing the mature product



Product elimination



Controlling the product line: an overview of the deletion decision



Reaching the decision to delete a product



Implementing the deletion decision



Reprise