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Relationship Marketing Exploring Relational Strategies in Marketing

ISBN-10: 0273686232

ISBN-13: 9780273686231

Edition: 2nd 2004 (Revised)

Authors: John Egan

List price: $102.67
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Description:

This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.
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Book details

List price: $102.67
Edition: 2nd
Copyright year: 2004
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 296
Size: 7.25" wide x 9.50" long x 0.50" tall
Weight: 1.254
Language: English

Angela Creese is Professor of Educational Linguistics at the School of Education, University of Birmingham, and deputy director of the MOSAIC Centre for Research on Multilingualism . In the last ten years she has been funded to work in large multilingual research teams to research multilingualism. nbsp;Her research interests are in linguistic ethnography, language ecologies, multilingualism in society and multilingual classroom pedagogy. Her publications include Heteroglossia as Practice and Pedagogy (with Adrian Blackledge, 2014, Springer); The Routledge handbook of Multilingualism (2012, with Marilyn Martin-Jones and Adrian Blackledge); Multilingualism: A Critical Perspective (with Adrian Blackledge, 2010, Continuum); Volume 9: Ecology of Language, Encyclopedia of Language and Education (2009); Teacher Collaboration and Talk in Multilingual Classrooms (2005) and Multilingual Classroom Ecologies (2003).nbsp;Professor John Egan, is Head of the Department of Marketing at Regent's University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors. Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook 'Relationship Marketing' is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin. He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. nbsp; Prior to his appointment at Regent's University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.

Relationships
Relationships in Marketing
Relationships
Relationship Economics
Strategy Continuum
Relationship Drivers
The Core Firm And Its Relationships
Customer Partnerships
Internal Partnerships
Supplier Partnerships
External Partnerships
Managing And Controlling The Relationship
Relationship Technology
Relationship Management
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