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Relationship Marketing Exploring Relational Strategies in Marketing

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ISBN-10: 0273686232

ISBN-13: 9780273686231

Edition: 2nd 2004 (Revised)

Authors: John Egan

List price: $102.67
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This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.
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Book details

List price: $102.67
Edition: 2nd
Copyright year: 2004
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 296
Size: 7.25" wide x 9.50" long x 0.50" tall
Weight: 1.254
Language: English

Angela Creese is Professor of Educational Linguistics at the School of Education, University of Birmingham, and deputy director of the MOSAIC Centre for Research on Multilingualism . In the last ten years she has been funded to work in large multilingual research teams to research multilingualism. nbsp;Her research interests are in linguistic ethnography, language ecologies, multilingualism in society and multilingual classroom pedagogy. Her publications include Heteroglossia as Practice and Pedagogy (with Adrian Blackledge, 2014, Springer); The Routledge handbook of Multilingualism (2012, with Marilyn Martin-Jones and Adrian Blackledge); Multilingualism: A Critical Perspective (with Adrian…    

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Relationship Economics
Strategy Continuum
Relationship Drivers
The Core Firm And Its Relationships
Customer Partnerships
Internal Partnerships
Supplier Partnerships
External Partnerships
Managing And Controlling The Relationship
Relationship Technology
Relationship Management
Back to the Future