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Relationship Marketing Exploring Relational Strategies in Marketing

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ISBN-10: 0273686232

ISBN-13: 9780273686231

Edition: 2nd 2004 (Revised)

Authors: John Egan

List price: $102.67
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This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.
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Book details

List price: $102.67
Edition: 2nd
Copyright year: 2004
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 296
Size: 7.25" wide x 9.50" long x 0.50" tall
Weight: 1.254
Language: English

Angela Creese is Professor of Educational Linguistics at the School of Education, University of Birmingham, and deputy director of the MOSAIC Centre for Research on Multilingualism . In the last ten years she has been funded to work in large multilingual research teams to research multilingualism. nbsp;Her research interests are in linguistic ethnography, language ecologies, multilingualism in society and multilingual classroom pedagogy. Her publications include Heteroglossia as Practice and Pedagogy (with Adrian Blackledge, 2014, Springer); The Routledge handbook of Multilingualism (2012, with Marilyn Martin-Jones and Adrian Blackledge); Multilingualism: A Critical Perspective (with Adrian…    

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