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E-Business and E-Commerce Management Strategy, Implementation and Practice

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ISBN-10: 0273683780

ISBN-13: 9780273683780

Edition: 2nd 2004 (Revised)

Authors: Dave Chaffey

List price: $87.50
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Description:

The second edition ofE-Business and E-Commerce Managementbuilds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.
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Book details

List price: $87.50
Edition: 2nd
Copyright year: 2004
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 618
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 2.288
Language: English

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Preface and Guided Tour
Acknowledgements
Introduction
Introduction to e-business and e-commerce
E-Commerce Fundamentals
E-business Infrastructure
E-environment
Strategy And Applications
E-business Strategy
Supply Chain Management
E-procurement
E-marketing
Customer Relationship Management
Implementation
Change Management
Analysis and Design
Implementation and Maintenance
Glossary
Index