Economics for Business

Name: Economics for Business
Price: 104.37 USD
Availability: InStock
ISBN: 9780273683353

ISBN-10: 0273683357

ISBN-13: 9780273683353

Edition: 3rd 2004 (Revised)

Authors: John Sloman, Mark Sutcliffe

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Description:

The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree.The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.The third edition of this highly successful textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.

Book details

Edition: 3rd
Copyright year: 2004
Publisher: Pearson Education, Limited
Binding: Paperback
Pages: 800
Size: 7.25" wide x 10.25" long x 1.25" tall
Weight: 3.278
Language: English



Preface


Publisher's acknowledgements


Guided tour



Business and economics



The business environment and business economics



Economics and the world of business



Business organisations



Business and markets



The working of competitive markets



Business in a market environment



Background to demand



Demand and the consumer



Demand and the firm



Product, marketing and advertising



Background to supply



Costs of production



Revenue and profit



Supply: short-run profit maximisation



Profit maximisation under perfect competition and monopoly



Profit maximisation under imperfect competition



Supply: alternative strategies



An introduction to business strategy



Alternative theories of the firm



Growth strategy



The small-firm sector



Pricing strategy



The firm in the factor market



Labour markets, wages and industrial relations



Investment and the employment of capital



The relationship between government and business



Reasons for government intervention in the market



Government and the firm



Government and the market



Business in the international environment



Globalisation and multinational business



International trade



Trading blocs



The macroeconomic environment



The macroeconomic environment of business



The balance of payments and exchange rates



Money and interest rates



Business activity, employment and inflation



Macroeconomic policy



Demand-side policy



Supply-side policy



International economic policy


Web appendix


Key ideas


Glossary


Index