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New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan

ISBN-10: 0273663569

ISBN-13: 9780273663560

Edition: 2003

Authors: John Mullins

List price: $34.99
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Description:

So you have a business idea. How can you assess whether it will work? Whether it is worth backing by investors, and worthbacking with your future? The New Business Road Test shows you how to test your idea before writing your business plan. It will help you to make sure that the business you build is based on a winning idea, enabling you to invest your time wisley and pitch to investors and customers with confidence. Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful eneterprise. No budding entrepreneur should leave the day-job or face an investor without having read this book. "The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " Max Aitken Chief Executive, Ratio One
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Book details

List price: $34.99
Copyright year: 2003
Publisher: FT Press
Publication date: 9/13/2004
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

Why read this book?
Acknowledgements
Road test your new business idea
My opportunity: why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
How long will your advantage last?
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you write your business plan
Toolkits for your road test
How to learn what you don't know you don't know
Market analysis worksheet
Industry analysis checklist
Do-it-yourself marketing research for your new business road test
Evidence-based forecasting
Getting help with your road test
Research methodology
Notes
Index