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| Publisher's acknowledgements Authors' | |
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| acknowledgements | |
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| Introduction | |
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| The importance of developing strong ideas ? | |
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| James Dyson - using the idea development process to clean up ? | |
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| Demystifying the idea development process ? | |
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| Slaying the myth that entrepreneurs are born, not made ? | |
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| The four steps in the idea development process ? | |
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| And another thing: benefits of the idea development process ? | |
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| Call in the cavalry or do it yourself? ? | |
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| Sir Clive Sinclair and the C5 - the perils of a flawed process of idea development | |
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| Applying creativity to the idea development process ? | |
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| Phil Knight and NIKE - combining logic and intuition into record-breaking success ? | |
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| Why is creativity a must? ? | |
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| Reconnect with your creativity ? | |
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| Creativity and the idea development process ? | |
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| Mastering whole-brain thinking ? Ingvar Kamprad - using logic and intuition to break the mould with IKEA | |
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| Step One - seeking and shaping opportunities ? | |
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| Amazon.com - shaping the internet opportunity ? | |
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| Don't rush to headlong action ? | |
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| Give yourself time to develop alternatives ? | |
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| Treat your first business idea as purely tentative ? | |
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| Total immersion in the market ? | |
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| Fact-finding ? | |
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| Tools for seeking and shaping opportunities ? | |
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| Moving to Step Two - acknowledging Catch-22 ? | |
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| Iridium - the imperfect solution to an opportunity which never existed? | |
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| Step Two - generating new ideas ? | |
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| Howard Head - an analogical approach to business success ? | |
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| Eureka? ? | |
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| The Mind Gym: six mental workouts and their related routines ? | |
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| Ground-rules for productive mental workouts ? | |
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| Mental Workout One - Checklists ? | |
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| Mental Workout Two - Stimulus materials ? | |
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| Mental Workout Three - Combinations ? | |
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| Mental Workout Four - Free-association ? | |
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| Mental Workout Five - Analogical thinking ? | |
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| Mental Workout Six - Upside-down thinking ? | |
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| Moving to Step Three ? | |
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| Thomas Alva Edison - idea generator par excellence | |
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| Step Three - evaluating and selecting ideas ? | |
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| Karan Bilimoria: brewing the criteria to achieve the ?big one? ? | |
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| Evaluation allows development, not just selection ? | |
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| Two-phase screening process ? | |
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| Evaluation frameworks for screening ideas ? | |
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| Criteria to use within the frameworks ? | |
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| Business-focused criteria ? | |
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| Person-focused criteria ? | |
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| Decision balance sheet ? | |
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| Prototyping ? | |
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| Gary Mueller and Internet Securities, Inc. - selecting a venture to suit his needs | |
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| Step Four - planning for implementation ? | |
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| Frederic Smith - overcoming the obstacles to Fedex ? | |
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| The importance of planning for implementation ? | |
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| Increasing the likelihood of successful implementation ? | |
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| The blocks to implementation ? | |
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| Techniques to identify blocks to implementation ? | |
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| Guiding principles for overcoming blocks to implementation ? | |
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| Practical examples of overcoming blocks to implementation ? | |
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| Milestone planning ? | |
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| Jollibee Foods Corporation - planning to beat a giant | |
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| Possible solutions to ambigious picture | |
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| References | |
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| Index | |