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Developing New Business Ideas A Step-by-Step Guide to Creating New Business Ideas Worth Backing

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ISBN-10: 0273663259

ISBN-13: 9780273663256

Edition: 2005

Authors: Andrew Bragg, Mary Bragg

List price: $55.00
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Description:

"... the vast numbers of books devoted to the subject... have done little to improve the situation... Andrew and Mary Bragg's Developing New Business Ideas might just be the book to change much of this... If this book can help investors and would-be entrepreneurs in this area it will do not just them, but also the economy as a whole a great service." Roger Trapp, Independent on Sunday At some time in their life, almost everyone in business has an idea for a new enterprise.The idea might be sparked by dissatisfaction with an existing product, experiencing something new while traveling or simply finding that nobody in the market is serving your particular need. The idea could be for a new…    
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Book details

List price: $55.00
Copyright year: 2005
Publisher: Financial Times/Prentice Hall
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.188
Language: English

Publisher's acknowledgements Authors'
acknowledgements
Introduction
The importance of developing strong ideas ?
James Dyson - using the idea development process to clean up ?
Demystifying the idea development process ?
Slaying the myth that entrepreneurs are born, not made ?
The four steps in the idea development process ?
And another thing: benefits of the idea development process ?
Call in the cavalry or do it yourself? ?
Sir Clive Sinclair and the C5 - the perils of a flawed process of idea development
Applying creativity to the idea development process ?
Phil Knight and NIKE - combining logic and intuition into record-breaking success ?
Why is creativity a must? ?
Reconnect with your creativity ?
Creativity and the idea development process ?
Mastering whole-brain thinking ? Ingvar Kamprad - using logic and intuition to break the mould with IKEA
Step One - seeking and shaping opportunities ?
Amazon.com - shaping the internet opportunity ?
Don't rush to headlong action ?
Give yourself time to develop alternatives ?
Treat your first business idea as purely tentative ?
Total immersion in the market ?
Fact-finding ?
Tools for seeking and shaping opportunities ?
Moving to Step Two - acknowledging Catch-22 ?
Iridium - the imperfect solution to an opportunity which never existed?
Step Two - generating new ideas ?
Howard Head - an analogical approach to business success ?
Eureka? ?
The Mind Gym: six mental workouts and their related routines ?
Ground-rules for productive mental workouts ?
Mental Workout One - Checklists ?
Mental Workout Two - Stimulus materials ?
Mental Workout Three - Combinations ?
Mental Workout Four - Free-association ?
Mental Workout Five - Analogical thinking ?
Mental Workout Six - Upside-down thinking ?
Moving to Step Three ?
Thomas Alva Edison - idea generator par excellence
Step Three - evaluating and selecting ideas ?
Karan Bilimoria: brewing the criteria to achieve the ?big one? ?
Evaluation allows development, not just selection ?
Two-phase screening process ?
Evaluation frameworks for screening ideas ?
Criteria to use within the frameworks ?
Business-focused criteria ?
Person-focused criteria ?
Decision balance sheet ?
Prototyping ?
Gary Mueller and Internet Securities, Inc. - selecting a venture to suit his needs
Step Four - planning for implementation ?
Frederic Smith - overcoming the obstacles to Fedex ?
The importance of planning for implementation ?
Increasing the likelihood of successful implementation ?
The blocks to implementation ?
Techniques to identify blocks to implementation ?
Guiding principles for overcoming blocks to implementation ?
Practical examples of overcoming blocks to implementation ?
Milestone planning ?
Jollibee Foods Corporation - planning to beat a giant
Possible solutions to ambigious picture
References
Index