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International Business A Strategic Management Approach

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ISBN-10: 0273638971

ISBN-13: 9780273638971

Edition: 2nd 2000

Authors: Alan M. Rugman, Richard M. Hodgetts

List price: $119.00
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Book details

List price: $119.00
Edition: 2nd
Copyright year: 2000
Publisher: Prentice Hall PTR
Publication date: 8/30/2000
Binding: Paperback
Pages: 664
Size: 7.75" wide x 9.50" long x 1.00" tall
Weight: 2.750
Language: English

List of Maps
About the Authors
The World of International Business
The Challenge of International Business
The Multinational Enterprise
The Triad and International Business
The Environment of International Business
International Politics and Economic Integration
International Culture
International Trade
International Finance
International Business Strategies
Global Strategic Planning
Organizing Strategy
Production Strategy
Marketing Strategy
Human Resource Management Strategy
Political Risk and Negotiation Strategies
International Financial Management
International Business Strategies in Action
Corporate Strategy and National Competitiveness
Doing Business in the European Union
Doing Business in Japan
Doing Business in North America
Doing Business in Non-Triad Nations
International Business Horizons
Future Challenges in International Business
Subject Index
Name Index