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Strategy Quest Releasing the Energy of Manufacturing Within a Market Driven Strategy

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ISBN-10: 0273039490

ISBN-13: 9780273039495

Edition: N/A

Authors: Terry Hill

List price: $62.50
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Description:

"What happens when a company has to face up to today's dynamic and turbulent markets? How do you respond when sales are rising but profits are stagnant? The strategy quest begins." "This book is a unique and lively insight into one company's search for the strategy to match its manufacturing capabilities to its changing markets. Terry Hill takes the reader through several critical months in the revival of a manufacturing business, examining the decisions made by the management team and the discoveries they make along the way. As we follow John Hart and Wentworth Mouldings in the struggle to re-focus their business, the market-driven dimension of manufacturing is unlocked through a series of…    
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Book details

List price: $62.50
Publisher: Pitman Publishing
Binding: Hardcover
Pages: 275
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.144
Language: English

TERRY HILL Emeritus Fellow at the University of Oxford, UK, an Affiliate Professor at the Milan Polytechnic, Italy and at the Ohio State University, USA, and a Visiting Professor at the University of Pretoria, South Africa. He is a leading international figure in the field of operations management and operations strategy. Terry spent several years in operations management and continues to work as a consultant. He has held previous professorial appointments at London Business School, UK, and the University of Bath, UK. ALEX HILL Senior Lecturer at the University of Kingston,UK, an Associate Fellow at the University of Oxford, UK, and a Visiting Professor at the University of Pretoria. Prior…