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Paying with Plastic The Digital Revolution in Buying and Borrowing

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ISBN-10: 026255058X

ISBN-13: 9780262550581

Edition: 2nd 2005

Authors: Richard Schmalensee, David S. Evans

List price: $29.95
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The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plasticis the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plasticdelivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful…    
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Book details

List price: $29.95
Edition: 2nd
Copyright year: 2005
Publisher: MIT Press
Publication date: 12/17/2004
Binding: Paperback
Pages: 360
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.144
Language: English

Plastic Cards
From Seashells to Electrons
More Than Money
From Gourmets to the Masses
From Sardi's to
It Takes Two to Tango
Co-opetition and the Payment Card Ecosystem
System Wars
Issuer Brawls
Backroom Battles
The Antitrust Wars
On the Brink
And They Don't Take Cash
Sources and Notes
Selected Bibliography