Intellectual Property Strategy

Name: Intellectual Property Strategy
Price: 4.62 USD
Availability: InStock
ISBN: 9780262516792

ISBN-10: 0262516799

ISBN-13: 9780262516792

Edition: 2011

Authors: John Palfrey

List price: $16.95

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Description:

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property…

Book details

List price: $16.95
Copyright year: 2011
Publisher: MIT Press
Publication date: 10/7/2011
Binding: Paperback
Pages: 192
Size: 5.00" wide x 6.94" long x 0.52" tall
Weight: 0.440
Language: English



Series Foreword


Preface


Acknowledgments



Introduction


The Self-Limiting Myth of the Sword and the Shield



Why Intellectual Property Matters



Recommendation


Treat Intellectual Property as a Core Asset Class



Recommendation


Benefit from the Intellectual Property of Others - Legally



Recommendation


Create Freedom of Action through Intellectual Property



Recommendation


Establish a Flexible Intellectual Property Strategy



The Special Case of the Nonprofit



Future Outlook



Afterword


What the Author Really Thinks


Glossary


Notes


Recommended Reading


About the Author


Index


Available online (at http://mitpress.mit.edu/ipstrategy):


Case Studies


Collegiate Licensing


Follow-on Biologies


InnoCentive


Museum Licensing


Smartphones


Starbucks versus Ethiopia


University Technology Commercialization


Notes to Case Studies